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Summary Assignment 1 Business 430.docx BUS-430 Assignment #1 Quick Trip Case Study Strayer University Quick Trip The Quick Trip was founded in 1958 by Chester Cadieux and Burt Holmes. Chester worked as both CEO and president until his son Chet took over

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RAS

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Rasmussen College

Assignment 1 Business BUS-430 Assignment #1 Quick Trip Case Study Strayer University Quick Trip The Quick Trip was founded in 1958 by Chester Cadieux and Burt Holmes. Chester worked as both CEO and president until his son Chet took over in 2002. Chet has taken the company to new heights ...

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assignment 1 business 430docx bus 430 assignment 1 quick trip case study strayer university quick trip the quick trip was founded in 1958 by chester cadieux and burt holmes chester worked

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Rasmussen College
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BUS-430

Assignment #1 Quick Trip Case Study

Strayer University

Quick
Trip

The Quick Trip was founded in 1958 by Chester Cadieux and Burt Holmes. Chester

worked as both CEO and president until his son Chet took over in 2002. Chet has taken the

company to new heights by expanding to over 800 stores, according to the text has a revenue

of

11.4 billion and employs 22.089 people and the company is still currently privately owned (1).

Back in 2010 Chet Cadieux according to the text in the case study stated at his annual address

that we need to understand and adapt to the present and future wants of our customers. He went

on to say QT had opened over 500 stores, but in the next four years, he planned to have 732

stores (1). By 2011 QT had 549 stores that alone show the confidence and determination of

QT`s

owners to be successful while continuing to practice the companies core values.

Competitive Advantage

Quick Trip has had many different strategies to gain a competitive advantage as they

evolved over the years being able to stay innovative and quality customer service is what has

stuck out to me. I have visited QT many times and the customer service is always great.

While evaluating QT`s operation strategy I have learned that after they decided to launch a

reengineering effort and the company culture started shifting. Quick Trip has since been able

to grow.

, According to the case study during the reengineering efforts, upper management

worked for over a year to collect data by speaking to customers and finding out what things

were

important to them. If that alone is not enough of a competitive edge, it also helps that QT is

being consistent in competitive pricing and creating standards for how employees, as well as

stores, should be. This is how QT can provide quality customer service at all times, thus

creating a comfortable environment for consumers to purchase products such as food or use the

facilities. Usually, when I stop at a Quick Trip, it has been to get gas or use the restrooms. I

have noticed that they are placed in areas right off the highway making it convenient to stop. In

my opinion

that gives them a slight competitive advantage as well, as a consumer, I prefer to stop at a

place that is directly off the highway when traveling.

In my opinion, to ensure substantiality QT is keeping the strict customer service

policies, as there should never be more than three customers to one cashier, and ensure the

customer's wait time is low this will keep customers coming back.

OM and Customer

Consistency at all locations, ensuring outstanding customer service, having the right

products are all factors that affect the customer experience and is what separates QT from its

competitors, however, the layout and protocols are developed by the management based on the

customer reviews as mentioned in the QT case study. According to the QT case study, two of

the most effective were the daily activity sheet (DAW). The DAW was a tool manager used to

ensure all work was completed on each shift and told employees what work needed to be

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Summary

Summary Assignment 1 Business 430.docx BUS-430 Assignment #1 Quick Trip Case Study Strayer University Quick Trip The Quick Trip was founded in 1958 by Chester Cadieux and Burt Holmes. Chester worked as both CEO and president until his son Chet took over

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