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MEDIA AND INFORMATION LITERACY
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MEDIA AND INFORMATION LITERACYDESCRIBE HOW COMMUNICATION IS The roles of the media in a democratic country
INFLUENCED BY MEDIA AND INFORMATION
TO INFORM
Filipinos rely on mass media and the internet to gain
What is communication?
information about the country, the government, its
Communication is a process of sharing ideas and
programs and policies, pertinent laws, people, events,
opinions about issues, people, events, and places
places, the weather, and sports, among others. Such
between or among persons through various channels
information helps bind society.
with the intent to gain common understanding.
Communication is an interactive process that allows
TO ENTERTAIN
sharing of meanings about texts, images, and
We watch our favorite drama programs and
people’s actions and behavior. The process is coursed
situational comedies (sitcoms) on television and the
through verbal and nonverbal means of relaying
Internet. We listen to our favorite music on radio and
information or through the use of media such as print,
through podcasts, MP3 players, as well as the
broadcast, electronic, or new media.
Internet. The young generation also plays video
games using tablets and laptop computers.
Communications refers to the technical means of
communication or the channels through which
TO EDUCATE
messages are conveyed. Mobile phones and
We also use different media for education such as
computers are part of communications. However, the
educational shows on television and radio, lecture
process involving people using these technologies is
videos using the Internet, and podcasts, among
called communication. It is in this context that the
others.
term communications also includes the media, the
channels through which we communicate.
10 LEVELS OF INTMACY IN TODAY’S
COMMNICATION
Media – is a particular form or system of
1. Twitter 6. Im
communication. (Medium- if singular,
2. Facebook Status 7. Letter
media/medias/mediae if plural) may be classified into
3. Facebook Msg. 8. Phone
traditional and new media.
4. Email 9. Video Chat
Traditional media include the mass media such as
5. Text Msg. 10. Talking
newspaper, radio, and television.
New media include computers, mobile phones, and
Media and Information Literacy
other digital gadgets.
Media and Information Literacy is a set of
competencies that empowers citizens to access,
The interactors are both senders and recipients of the
retrieve, understand, evaluate, use, create, and share
message, which may include a person-to-person or a
information and media content CRITICALLY,
group level of communication.
ETHICALLY, and EFFECTIVELY. It is considered
• The message is the information or the verbal and
as an essential and fundamental skill for digital
nonverbal message being conveyed to another person
natives, immigrants, and aliens.
or a group of people.
• The medium is the channel through which the Terminologies
message is coursed. Media pertains to the means and resources being used
• The feedback or reaction is the response to a for creating, delivering, sharing, and processing
message or behavior takes place. information.
Information is a broad term that covers processed
data and knowledge derived from study, experience,
instruction, signals, or symbols.
Note: Skwela mayo Page 1
, MEDIA AND INFORMATION LITERACY
Literacy is the ability to identify, understand, Media and Information Literate Individuals
interpret, create, communicate, and compute using
written or unwritten materials associated with varying Independent
contexts. Media and information literate individuals can
Technology pertains to synthesized tools that serve to independently process digital or printed texts of
apply knowledge or technique to perform tasks and varying complexity, discuss and elaborate ideas with
obtain results. others, and understand and apply conventions of
vocabulary and grammar while applying learning
Print Media (Newspapers, Magazines, Books, strategies.
Journals, Comics, Brochures)
Broadcast Media (Television, Radio, Satellites, Knowledgeable
Mobile Phones, Films) These individuals acquire, process, share, and
Digital Media (Internet, Social Media, Computers) translate deep information about their fields. They
can discuss and elaborate on discipline-specific texts
Media is the source of credible information where and become experts on their fields.
content is provided through an editorial process
determined by journalistic values and where editorial Responsive
accountability can be attributed to an organization or Media and information literate individuals can adjust
legal person (obsolete definition). the way they communicate with others depending on
Media is any object (physical or not) that serves as a the audience, task, purpose, discipline, and other
source or channel for information (current definition). demands or factors in the situation.
Data and Information Critical with Information
Generated in absurdly large quantities each day, data Not only do they understand the information being
refers to facts, figures, and values. Information, on given, but they also critique the content, delivery, and
the other hand, is when these data are processed and processing of data. The subconsciously question the
translated into something meaningful or significant. media and give great emphasize on the provided
evidence.
Information Literacy
Information literacy is the ability to recognize when Technology Savvy
information is needed, as well as locate, evaluate, and They are capable. They effectively make use of
effectively communicate information in its various technology and new media in a way that is highly
formats. advantageous for the purpose of their
Media Literacy communication.
Media literacy is the ability to access, analyze,
evaluate, and create media in a variety of forms. It Considerate
aims to empower citizens by providing them with the They acknowledge, understand, and respect others'
necessary competencies (knowledge and skills) to perspectives and cultures. They are aware of
engage with traditional media and new technologies. individual differences and keep these in mind when
Technology Literacy communicating.
Technology literacy is the ability of an individual to
use technological tools responsibly, appropriately, Triple E’s Model of MIL
and effectively. With these tools, an individual can 1. Explore
access, manage, integrate, evaluate, create, and How do I identify, access, and retrieve information
communicate information. and media content skilfully?
2. Engage
How do I analyze and evaluate media and
information literacy?
Note: Skwela mayo Page 2
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