Exam (elaborations)

Test Bank for Marketing, 3rd Edition

1 view 0 purchase

Course
Physiology

Institution
University Of Toronto (U Of T )

Test Bank for Marketing, 3rd Edition 1) The organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole is r...

[Show more]

Preview 4 out of 78 pages

View example

Uploaded on February 10, 2022
Number of pages 78
Written in 2021/2022
Type Exam (elaborations)
Contains Questions & answers

test bank for marketing
3rd edition
test bank for marketing
3rd editiontest bank for marketing
3rd editiontest bank for marketing
3rd editiontest bank for marketing
3rd editiontest bank for marke

donatrey Member since 2 year 79 documents sold

CA$15.31

Added

Add to cart Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

Test Bank for Marketing, 3rd Edition, Shane
Hunt, John Mello George Deitz

Version 1 1

,1) The organizational function and set of processes for creating, communicating, and
delivering value to customers and managing customer relationships in ways that benefit the
organization and its employees, customers, investors, and society as a whole is referred to as
________.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-01 Describe a marketer's role in creating, communicating, and delivering valu
Topic : Define Marketing

2) Customer _________ refers to the perceived benefits, both monetary and nonmonetary,
that customers receive from a product compared with the cost associated with obtaining it.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-01 Describe a marketer's role in creating, communicating, and delivering valu
Topic : Creating Customer Value

3) Regardless of whether economic conditions are favorable or unfavorable, over
__________ percent of products introduced in the marketplace will fail.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-01 Describe a marketer's role in creating, communicating, and delivering valu
Topic : Creating Customer Value

Version 1 2

,4) The linked set of companies that perform or support the delivery of a company's products
to customers is referred to as the _________ _________.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-01 Describe a marketer's role in creating, communicating, and delivering valu
Topic : The Value of Marketing

5) _________ is the process of coordinating the flow of goods, information, and services
among members of the supply chain.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-01 Describe a marketer's role in creating, communicating, and delivering valu
Topic : The Value of Marketing

6) Firms with a ________ orientation believed that quality products would simply sell
themselves.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-02 Differentiate among the various eras in the history of marketing.
Topic : Marketing Eras

Version 1 3

, 7) The _________ orientation era started in the mid-1920s and continued until the end of
World War II.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Differentiate among the various eras in the history of marketing.
Topic : Marketing Eras

8) The _________ concept reflects the idea that the long-term success for a firm must
include a company-wide effort to satisfy customer needs.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Differentiate among the various eras in the history of marketing.
Topic : Marketing Eras

9) A company that institutes a loyalty program in order to reward its most loyal customers
and maintain a relationship with them is practicing _________ marketing.

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-02 Differentiate among the various eras in the history of marketing.
Topic : Marketing Eras

10) The marketing strategy that focuses on attracting, maintaining, and enhancing customer
relationships is called ________ ________.

Version 1 4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller donatrey. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$15.31. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

59325 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling

Exam (elaborations)

Test Bank for Marketing, 3rd Edition

Document information

Subjects

Written for

Seller

Reviews received

Content preview