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MRKT 3001 Week 6 Final Exam (140 out of 140 Points; Spring Qtr) CA$36.91   Add to cart
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MRKT 3001 Week 6 Final Exam (140 out of 140 Points; Spring Qtr)
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1. Question: Provided that a product satisfies customer needs, advertising can: 2. Question: A marketing audit: 3. Question: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processe...

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  • April 29, 2022
  • 8
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

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Review Test Submission:
MRKT_3001_Week6_Exam
User Michelle Cruz
Course MRKT-3001-1/MGMT-3002-1-Marketing Spring Qtr
02/25-05/XX-PT3
Test MRKT_3001_Week6_Exam
Started 4/7/XX 10:42
PM Submitted 4/7/XX 11:20
PM Due Date 4/8/XX 1:59 AM
Status Completed
Attempt Score 140 out of 140 points
Time Elapsed 37 minutes out of 2 hours and 30 minutes
Instructions Please answer each question below and click Submit when you
have completed the Exam.
Results Submitted Answers, Correct Answers, Feedback
Displayed
 Question 1
5.6 out of 5.6 points
Provided that a product satisfies customer needs, advertising can:


Selected
e.
Answer: Increase demand for the
product
Correct
e.
Answer: Increase demand for the
product

 Question 2
5.6 out of 5.6 points
A marketing audit:


Selected
e.
Answer: All of these are
correct
Correct
e.
Answer: All of these are
correct

 Question 3

, 5.6 out of 5.6 points
Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa,
flours, vegetable oils, and protein products that are used in the manufacture of
processed foods. ADM does not make products that are typically sold to final consumers;
it makes business-to-business products. However, ADM is a major advertiser on news
and public affairs programs that appear on national television networks. The main
objective of ADM’s television commercials is to build goodwill for the company and to
improve relations with current and prospective shareholders. ADM is engaged in:


Selected
b.
Answer: Institutional
advertising
Correct
b.
Answer: Institutional
advertising

 Question 4
5.6 out of 5.6 points
Alia was satisfied with the old television that she had owned for years. But after
watching a few shows on her friend’s big, flat-screen, HD television, she felt that she
should buy a newer model for herself. Which of the following limitations of macro-
marketing effectiveness does this illustrate?


Selected
b.
Answer: Customer satisfaction depends on and is relative to
individual aspirations.
Correct
b.
Answer: Customer satisfaction depends on and is relative to
individual aspirations.

 Question 5
5.6 out of 5.6 points
As compared to final consumers, organizations:


Selected
c.
Answer: Have needs that are often easier to
understand
Correct
c.
Answer: Have needs that are often easier to
understand

 Question 6
5.6 out of 5.6 points
Multiple buying influence is MOST likely to occur in which of the following purchases?

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