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Strategic Management
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  • Course
  • Strategic Management
  • Institution
  • University Of York

Google, TATA Steel, Trader Joes, Tesla Motors Part-A P.E.S.T. Analysis for the Global Automobile Industry and Tesla Motors, Part B stakeholder analysis of Tesla Motors, Apple INC, Weather Company, Mozilla

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Document information

  • May 30, 2022
  • 14
  • 2020/2021
  • Essay
  • Unknown
  • A

Subjects

  • strategic
  • tesla
  • trader joes
  • apple
  • pestle
  • strategic plan
  • business
  • marketing
  • stakeholders
  • brand
  • customers
  • e commerce
  • new entrants
  • google
  • comnpetition
  • company
  • shareholder

Written for

  • University of York
  • Strategic Management
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Part 1 Google
Strategic strengths represent the core competencies and resources within the company, which
aids the attainment of goals and objectives. Google org has several strategic advantages,
including its direct access to its parent company abundant information technology resources.
Google has invested significantly in information technology, and google org utilizes these
resources to develop innovative products that are geared towards solving global challenges in
climate change, agriculture, health care, and other societal problems, mainly in developing
countries. Another strength for the set up between Google and its foundation is strong acceptance
among communities all over the world. Google brand is active across the world, and google org
has leveraged on this strength to gain cooperation and support from governments, communities,
and other not-for-profit organizations. There is freedom of investment regarding activities of
google org. Despite being a philanthropic organization, it is not limited to funding non-for-profit
ventures only. Instead, the foundation finances for-profit startups as a way of uplifting societies
and solving global problems. The foundation is not restricted by federal law like most other
traditional philanthropic foundations.
Strategic weaknesses of the set up between google INC and google organization is the
deviation of the segment from the overall goal of the firm, which is to maximize value for
shareholders. Google org invests in companies that are aligned towards solving societal
problems, and there are barely any monetary returns on the investment made. Philanthropy may
significantly affect the profitability of a firm at the expense of shareholders who are the primary
providers of capital. Google org also faces legal restrictions imposed by federal laws on non for
profit organization. There is a significant mismatch between the activities of non for profit
philanthropy and what google org does in its funding operations. Investments towards for-profit
startups may be restricted in many regions if the foundation is registered as a non for profit
philanthropy.
Google's strategy to support philanthropy and google org is highly justified. As a
significant shareholder in the firm, I would recommend this strategy. The main reason for my
support is the vast benefits attached to adopting a new philanthropic venture. The benefits in
terms of brand acceptance and customer relationship achieved by google org are far better than
the expected benefits of making charitable donations to organizations as it is in the traditional
philanthropic model.
The appropriate steps to organize the world’s information and make it universally accessible and
useful revolves around data privacy, consumer preferences, operational efficiency, and quality
management. Universal access to information for all can be achieved through maximizing the
efficiency of operations, both human and information systems aspects. However, these steps
should not compromise on the privacy of user data, which is a crucial concern for many
individuals across the globe. Google should create awareness on how consumer data is captured,
stored, retrieved, and shared in winning the trust of consumers. Continuous research and
innovation using artificial intelligence is key to feeding users with the information they like and
at the right quality.
Acting in good faith can barely be relied on establishing sustainability for google org.
Shareholder conflicts with the managers of for-profit philanthropy will frequently arise because
of undefined objectives to pursue. Shareholders feel their profits are being used to benefit those
who are tasked with investing in philanthropic works. Goals should be set for non-for-profit

, organizations, and their success measured based on the level of achievement made towards
achieving these objectives. Business discipline is instilled through transparent financial
reporting, lifestyle audits for top management, and signing commitment contracts. Independent
parties should be engaged in selecting projects to avoid bias and nepotism.




Part 2 TATA Steel
The success of James Houghton in managing Signature Theater can be explained
using a five-question strategy playbook. Firstly, what is your winning aspiration? James
Houghton had a distinctive mission of promoting play writers to the level at which music,
art, and film where given attention. In the beginning, an entire season would be
committed to one writer. James established a great platform for play writers to relay their
content to the audience, a chance they never had before. Signature Theater appreciated
the significance of play writers' efforts. Secondly, where will you play? The theater
industry is highly congested in the United States. Theater owners are struggling to fill
their seats. Stiff competition meant Houghton had to identify a gap in the market and
create his niche. By serving a specific set of the market, the firm would better understand
customer needs and adjust its services accordingly. Signature Theater pursued the play
writers segment of the market. Both seasoned and less popular writers have a chance to
showcase their works at Signature Theater. Thirdly, how will you win? In a highly
competitive environment, every firm has to keep an eye on competitors and outshine
them, thus creating a competitive advantage.
Signature Theater ticketing system was a significant move that shook the theater
industry. Potential customers can plan their performance attendances at lower prices. This
initiative was much supported by philanthropic funders who are passionate about
playwrights. The gains where tremendous as more revenue was generated by attracting
new audiences. The fourth question is, what capabilities must be in place? A firm must
utilize its core competencies and resources fully to attain its objectives. Continuous
innovation is one of the critical skills of the Signature Theater. Houghton is never a
comfort zone but always working around the clock to improve the position of the
company. The company offers a wide range of performances throughout the year so that
the audience have numerous choices. The brand is a reliable and popular credits to the
tremendous award-winning performances in the past. Finally, what management systems
are required? Theater industry is a creative sector that requires a high level of flexibility.
Houghton has established a culture of teamwork and responsibility for each individual.
At Signature Theater, everyone's contribution is significant, and they have a chance to be
listened to. Roles are highly delegated, and play writers run a substantial part of the
performances. The board is left to do managerial work and strategy management for the
firm.
A strategy map for Signature Theater would look like:

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