Class notes
Intro to Event Design
- Course
- Event Design (EVNT151)
- Institution
- Humber College ( )
Learn the five phases of event management in detail and how to determine objectives. Also, start reading on RFP's (request for proposal)
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Some examples from this set of practice questions
1.
What does the S stand for in SMART goals?
Answer: Specific Specify a precise outcome. What exactly do you want to accomplish?
2.
What does the M stand for in SMART goals?
Answer: Measurable A defined figure to demonstrate the objective has been achieved.
3.
What does the A stand for in SMART goals?
Answer: Achievable Can you achieve your objective? Do you have the tools to achieve. If not, how and where will you get them?
4.
What does the T stand for in SMART goals?
Answer: Timely Expectations of when the objective will be received.
5.
What is the difference between goals and objectives?
Answer: Goals are assigned upfront, around the time you are planning your event schedule. For example, gain many attendees. Objectives are specific to each event and take place during the discovery phase. An example of objective is to gain 10% new customers than last week.
6.
What is a target market? In terms of events?
Answer: Who would attend a certain type of event.
7.
What is a special event?
Answer: A function that brings people together for a specific purpose.
Content preview
Intro to Event DesignFive phases of event management
1. Research
2. Design
3. Planning
4. Coordination
5. Evaluation
Phase one - research
Budget
Target audience/demographic
● Potential audience size
● The more you know about your audience, the better tailored you can make the program
Establish objectives
● Timeline appropriate length of the event
Timeline
● Appropriate length of the event
Analyze event history
Data Selection - understand sensitive dates (days of the week preferences)
Phase two - design
Create a proposal including recommended agenda and activities
Venue/ location search
Confirm availability
Theme/ concept/ content
Contact negotiation - with major suppliers
Preliminary budget
Presentation to clients
Phase three - planning
Establish team
Site inspection
● Revise budget, based on site inspection
● Develop critical path
● Client contract
, ● Develop the event agenda
● Registration/ invitations, rsvp management
● Sources/contacts suppliers
Confirm contracts
Function. Sheets
On site production schedule
Accomodations
● Near local attractions? Near selected venue?
Special needs are also important to consider:
Special needs are also important to consider:
● Are they form another country?
● Do they have physical limitations
● Language considerations
Phase four- coordination
Cross T’s , Dot I
Function sheets that is handed to all vendors
Back up plans
Risk and crisis management
Phase five - evaluation
Pre and post evaluation
Surveys-survey monkey etc.
ROU (return on investment)
Into
The definition of a special event is an umbrellas term that encompasses all functions that bring
people together for unique purpose
Special events are embedded in:
Meetings
Expositions/trade show
Events and conventions
Amusement parks
Parades/fairs
Weddings/Bar Mitzvahs
Festivals
Public events
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