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Intro to Marketing FINAL PROJECT (Backpack Simulation) CA$18.14   Add to cart
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  3. Mount Royal University (MRU )
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  5. Bachelors Of Business Administration
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  7. MKTG 2150

Exam (elaborations)

Intro to Marketing FINAL PROJECT (Backpack Simulation)

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This is a strategy that my group decided on for the Final Project that involves designing and selling backpacks to a target market. Our strategy got us to the final stage and winning the class competition. This paper explains our process and how things ended up after a few rounds of the simulation....

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  • August 30, 2022
  • 4
  • 2018/2019
  • Exam (elaborations)
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BAPS Backpacks
Simulation Strategy: Children’s Backpacks
Marketing 2150 - 010


Due Date: November 14th, 2018
Mount Royal University, Professor: Brad Gaetz


Team:




Introduction
Children are the most vulnerable prospects to receive marketing messages. As soon as they see an ad on
TV, or the “cool” kid in school sporting the latest backpack they will be begging their parents to buy them
the same one, so they can also look cool at school. Trends are constantly changing for children, with the
newest releases creating a huge buzz within the market, only until the next best thing is released. The best
part about backpacks is that every single child needs one for school. Our group has made the decision to

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