Class notes

Intro to Event Marketing

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Course
EVNT154

Institution
Humber College ( )

Learn what experiential marketing is and the four digital pillars of digital in events. Furthermore, this document will cover the different digital segments: the different ways in which people use the internet

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Uploaded on September 9, 2022
Number of pages 3
Written in 2021/2022
Type Class notes
Professor(s) Ron caughlin
Contains All classes

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EVNT 154: Event Marketing
Humber College

What is event marketing?

Experiential marketing

Creative, strategic development and implementation of promotional programs that drive
recognition and the experience of a brand

Future of digital in events (four digitally pillars)

1. Access

How many people you can reach through social media efforts?
Connections to consumers

2. Engage

What tugs on consumers heartstrings
Something they will remember might make them laugh or make them angry at q

3. Advocate

Saying something good about something
Get consumers to say something good
Create a positive buzz
Can involve hiring social media influencers
Find someone who you connect to

4. Convert

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