Exam (elaborations)
COMM 11 Lucas11e_TB_Chapter17 Methods of Persuasion
- Course
- COMM 110
- Institution
- Columbia College (CC )
Lucas11e_TB_Chapter17 Methods of Persuasion
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17Methods of Persuasion
T
he questions for each chapter are organized according to type: true-false, multiple-
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,339 TEST BANK FOR THE ART OF PUBLIC SPEAKING
True-False Questions
1. T F What many teachers refer to as source credibility was called
ethos by Aristotle.
2. T F Competence and character are the most important factors
affecting a speaker’s credibility.
3. T F Education and status are the most important factors affecting
a speaker’s credibility.
4. T F The more favorably listeners view a speaker’s competence
and character, the more likely they are to accept what the speaker
says.
5. T F Credibility is the audience’s perception of whether a speaker
is qualified to speak on a given topic.
6. T F The credibility of a speaker before she or he starts to speak is
called derived credibility.
7. T F The credibility of a speaker before she or he starts to speak is
called initial credibility.
8. T F Derived credibility refers to the credibility of the speaker
produced by everything she or he says and does during the speech
itself.
9. T F Terminal credibility is the credibility of the speaker at the start
of the speech.
10. T F Terminal credibility is the credibility of the speaker at the end
of the speech.
11. T F A speaker can have high credibility for one audience and low
credibility for another audience.
12. T F A speaker’s credibility can change during the course of her or
his speech.
13. T F A speaker could begin a speech with high credibility but end
the speech with low credibility.
14. T F A speaker’s credibility is affected by everything she or he says
and does during the speech.
,CHAPTER 17—METHODS OF PERSUASION 340
15. T F Speakers who explain their expertise on the speech topic are
likely to reduce their credibility with the audience.
16. T F Establishing common ground with an audience is especially
important in the conclusion of a persuasive speech.
17. T F Establishing common ground with an audience is especially
important in the introduction of a persuasive speech.
18. T F Research shows that a speaker’s credibility is strongly
affected by his or her delivery.
19. T F Supporting materials that are used to prove or disprove
something are called evidence.
20. T F Research has shown that speakers with high initial credibility
need to use more evidence than speakers with low initial credibility.
21. T F Studies have shown that speakers with low initial credibility
need to use more evidence than speakers with high initial credibility.
22. T F The two major elements of logos are evidence and reasoning.
23. T F The two major elements of logos are evidence and emotional
appeal.
24. T F One of the reasons to use evidence when speaking to
persuade is that it can enhance your credibility.
25. T F One of the reasons to use evidence when speaking to
persuade is that it can make your listeners more resistant to
counterpersuasion.
26. T F Evidence is especially crucial when your target audience
opposes your point of view.
27. T F Persuasive speakers should imagine how their listeners might
object to what they say and refute those objections with evidence.
28. T F Research indicates that evidence is usually more persuasive
when it is stated in general rather than specific terms.
29. T F Research indicates that evidence is usually more persuasive
when it is stated in specific rather than general terms.
, 341 TEST BANK FOR THE ART OF PUBLIC SPEAKING
30. T F Research shows that skeptical listeners are more likely to be
persuaded by evidence they are already familiar with than by
evidence that is new to them.
31. T F Research indicates that listeners are more likely to be
persuaded by evidence that is new to them than by facts and figures
they already know.
32. T F Evidence from competent, credible sources is more
persuasive than evidence from biased or self-interested sources.
33. T F Evidence from biased or self-interested sources is more
persuasive than evidence from impartial sources.
34. T F According to your textbook, it is redundant for persuasive
speakers to give their evidence and then to state the point the
evidence is meant to prove.
35. T F When you use evidence in a persuasive speech, you can
count on listeners to figure out for themselves what you want the
evidence to prove.
36. T F Reasoning is the process of drawing a conclusion based on
evidence.
37. T F When you reason from specific instances in a speech, you
move from a general example to a specific conclusion.
38. T F Reasoning from specific instances involves progressing from a
number of particular facts to a general conclusion.
39. T F When reasoning from specific instances in a persuasive
speech, you need to make sure your sample of specific instances is
large enough to justify your conclusion.
40. T F When reasoning from specific instances in a persuasive
speech, it is usually a good idea for a speaker to supplement the
specific instances with testimony or statistics showing that the
instances are typical.
41. T F A persuasive speaker who argues that capital punishment
should be outlawed because it violates the constitutional principle
banning cruel and unusual punishment is reasoning from specific
instances.
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