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Lucas11e_TB_Chapter06 Analyzing the Audience

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Course
COMM 110

Institution
Columbia College (CC )

Analyzing the Audience he questions for each chapter are organized according to type: true-false, multiplechoice, short-answer, and essay. Within each of these categories, questions are Tclustered by topic, roughly following the order of topics in the textbook. To provide as much flexibility as p...

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6
Analyzing the Audience

T
he questions for each chapter are organized according to type: true-false, multiple-
choice, short-answer, and essay. Within each of these categories, questions are
clustered by topic, roughly following the order of topics in the textbook.

To provide as much flexibility as possible in constructing examinations, there is
deliberate overlap among the questions, both within and across question types. This
enables you to choose the wording and question type that best fits your testing
objectives. In deciding which questions to use, take care to avoid items such as a
multiple-choice question that gives away the answer to a true-false or short-answer
question, or an essay question that covers essentially the same ground as a true-false,
short-answer, or multiple-choice question.

Each type of question—true-false, multiple-choice, short-answer, and essay—has an
automatic numbering system, which means you can copy and paste items from within a
question type, and they will automatically number themselves consecutively, beginning
with “1.” The five answer choices for each multiple-choice question are also ordered
automatically, and so you can add, change, or reorder answer choices without
rearranging the lettering.

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,94 TEST BANK FOR THE ART OF PUBLIC SPEAKING

True-False Questions

1. T F The primary purpose of speechmaking is to demonstrate your
command of the topic.

2. T F According to your textbook, public speakers need to be
audience-centered.

3. T F Being audience-centered means that your primary purpose as
a speaker is to gain a desired response from the audience.

4. T F The aim of successful speechmaking is to gain a desired
response from listeners by any means necessary.

5. T F The need to adapt to the audience means that speechmakers
must usually compromise their own beliefs or values.

6. T F The aim of successful speechmaking is to gain a desired
response from listeners even if the speaker must compromise his or
her beliefs to do so.

7. T F Being audience-centered means a speaker must sacrifice
what she or he really believes to get a favorable response from the
audience.

8. T F Adapting to audiences is one of the easiest tasks facing
beginning speakers.

9. T F The need for audience analysis and adaptation is one of the
major differences between public speaking and everyday
conversation.

10. T F The classroom is an artificial speaking situation in which you
can overlook the attitudes and interests of your audience.

11. T F You are most likely to be successful in your classroom
speeches if you think of your classmates as a real audience.

12. T F An audience’s response to a message is invariably colored by
its perception of the speaker.

13. T F Unlike beginning speakers, experienced speakers have little
need for audience analysis.

14. T F Audience analysis and adaptation affect all aspects of
speechmaking except for the delivery of the speech itself.

, CHAPTER 6—ANALYZING THE AUDIENCE 95

15. T F The process of audience analysis and adaptation affects every
aspect of speech preparation from choosing a topic to delivering the
speech.

16. T F Public speaking is essentially like acting because once you
learn a speech, you can give it over and over without adapting to
the different audiences you address.

17. T F Audience analysis first comes into play after a speaker has
chosen a speech topic.

18. T F Audience analysis first comes into play after a speaker has
chosen a specific purpose.

19. T F Audience analysis is only important after a speaker has
completed research for a speech.

20. T F Audience analysis is only important after a speaker has
prepared an outline for the speech.

21. T F The process of audience adaptation is over by the time a
speaker starts delivering the speech.

22. T F Although most of the process of audience adaptation occurs
as part of preparing a speech, a speaker may still need to adapt her
or his remarks to the audience during the presentation of the
speech.

23. T F Even when listeners pay close attention, they don’t process a
speaker’s message exactly as the speaker intended.

24. T F As your textbook explains, a speaker’s frame of reference is
usually the same as that of his or her listeners.

25. T F Every speech contains two messages—the one sent by the
speaker and the one received by the listener.

26. T F Egocentrism is the belief that one’s culture is superior to all
others.

27. T F Egocentrism means that audiences typically approach
speeches by asking “Why is this important for me?”

28. T F Ethnocentrism means that audiences typically approach
speeches by asking, “Why is this important to me?”

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