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Summary Visual Literacy Notes
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  • Course
  • English Home Language
  • Institution
  • 12th Grade

If you are like me, and cartoons and adverts are not your forte, then these notes are for you. They are super helpful! It includes everything you need to know for visual literacy including elements and techniques of advertisements and cartoons you must look out for as well as how to attempt to anal...

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Document information

  • November 21, 2022
  • 4
  • 2022/2023
  • Summary

Subjects

  • visual literacy notes
  • visual literacy
  • visual literacy
  • visual literacy notes
  • english paper 1 notes
  • english paper 1 visual literacy

Written for

  • 12th Grade
  • English Home Language
  • 200
All documents for this subject (1126)

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AL0803

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VISUAL LITERACY
[Analysing cartoons and advertisements]
**Go over adverts and cartoons

PURPOSE [Can be a combination of the below]
 TO ENTERTAIN
E.g., Nando’s- Get you to engage with the advert by making you
laugh

 TO INFORM
E.g., Free Wi-Fi - To understand that if you want free Wi-Fi, come to our
restaurant for a free service and then you can buy from us

 TO PERSUADE
E.g., Colours can be used

 In addition, the purpose of an advert will always be to get YOU to
interact with the brand – to buy, consume, subscribe, like, talk
about.
 The more you are engaged with the product – the more likely you
are to buy into the product
 Awareness around the brand

ELEMENTS OF AN ADVERTISEMENT
[Image and text work together to create a singular message to the
consumer/reader]
 LOGO
 Brand identifier
 Symbol
 Associate the brand with the logo whenever we see it
 SLOGAN
 Remain constant throughout advertising campaigns
 Keep slogan consistent and the same so you can build the brand
recognition
 Copy
 Any text or writing on an advertisement
 Will change according to the theme and style of the advertisement
trying to produce
 Gives us information
 Image
 Using cinematic techniques
 Find out the message they are trying to portray using the image

ADVERTISING TECHNIQUES
1. Reading Paths & Focal Point
 Used to direct your attention/gaze

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