100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lecture notes and midterm and final exam review CA$15.05   Add to cart

Class notes

Lecture notes and midterm and final exam review

 3 views  0 purchase

Lecture notes from every week's class.

Preview 2 out of 10  pages

  • December 1, 2022
  • 10
  • 2022/2023
  • Class notes
  • Spigel
  • All classes
All documents for this subject (1)
avatar-seller
shaanparmar
Chapter 18: Sales promotion and
personal selling
What is sales promotion?
- Key element in the IMC program
- When used strategically it can
- Make the product available where the consumer wants it to be
- Close the sale
- Provide measurable results
- Social media and the internet


Targets




The Objectives
- Has more affect on behaviour than on attitudes
- Immeadiate purchase is the goal
- Objectives are driven by
- General behaviour of the consumer
- Stage in the PLC

, Tools

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller shaanparmar. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$15.05. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$15.05
  • (0)
  Add to cart