Class notes
MKTG 202 Notes
- Course
- MKTG 202
- Institution
- Humber College ( )
MKTG 202 Humber Answers
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, CUSTOMER JOURNEY FUNNELAwareness Consideration Purchase
loyalty Advocacy
-
Potential customers
•
Potential customers •
Potential customer •
Customers °
Customers are
wth
become aware of are interested and take action and evaluate if
delighted
consider their made the
the product conversation they the product
takes place decision and recommend
option right
and if they it to others
will become
loyal customers
i. Ii :
Podcast weeks .
'
B2B custom contents for each media
Analytics is
everything :
# What time should d- post
What is the brand 's
goals ?
.
, EVOLUTION of MARKETING
COMMUNICATION
IMC -
integrated marketing communications
s.
Verbal Era 1600 s - 1700s
2. Print Era 1800s -
early 1900s
Radio Era mid
3
Early - 1900s
TV Era Mid
4. 1900s -
early 2000s
5. Digital Era Mid 2000s +
6. Social Media Era 20h0 -1
IMC -
integrated Marketing communication -
approach that
is used .
focusing on the tools that can be effectively
reach .
a target market .
DIGITAL and SOCIAL
media the tools
are
key
word of mouth
- -
→
texting
influencer -
o a
person who paid or
unpaid talks about a
product on social media
out of build boards advertising
"
"
-
- home -
.
mall
, Public relations -
Managing the reputation do the
company
Taking some action to make media to talk
about brand product
positively your
or
# You don't the media to write this
pay
article
positive about
your brand / product .
EARNED OWNED PAID
.
MEDIA
Paid → Banner AD
video AD
Native AD
Affiliates
Traditional AD ( TV , print .
out - of -
home )
Ownen → Website and eCommerce
Mobile apps
Ehrail
Sms / messaging
Direct mad
storefronts and reload
Earned → Public relations
Reviews
Earned + Paid → Influencer marketing
content marketing
social media
search ( SEO & per
clock /
pay
-
-
Events
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