Class notes
MKTG207 all notes
- Course
- MKTG 207 (MKTG207)
- Institution
- Humber College ( )
All notes, all answers for MKTG 207
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, ellen.spaoling@heeenleer.caThe CRTC ( Canadian Radio -
Television and Telecom wenn )
Concussion
Canadian Marketing Law :
Pi Pi Da
protection
→
.
consumer
→
Explicit consent
Do not
'
i.
call list
•
CASL Legislation
•
Competition Bureau -
Contests and lotteries
CRTC independent public organs ration from
an arms
laugh
-
-
the federal government
Regulates and
supervises the Canadian
broadcasting
and telecommunications
systems
DO NOT CALL LIST
-
a consumer 's choice ,
a telemarketer 's
responsibility
→
telemarketer are
required by law to subscribe to PNCL
fees to have updated data
→
companies pay
→
to 31 days to take effect
up
,
, Telemarketing -
telephone contact with prospects or customers
Includes : Land lines .
Fax Machines ,
All Phones
b # •
Inbound Outbound
toll number ereaeh the customer
Customer call try to
•
you
-
your
-
list of contact info can be created
Predictive Dialer :
-
Facilitate efficient use of TSR 's time
•
Robo - Calls -
. .
pre
-
record message
statements Schott notification
•
sales pitch political
,
.
CASL
Anti
•
Canadian -
Span legislation
the intent of the law to deter
is the most
damaging and
deceptive forms di from Canada
occurring
in
spain
SPAM → .
identity theft
phishing online fraud individuals counterfeit
luring to
'
website
illicit computer
spyware access to
system
r
3 Requirements : Consent
Identification
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