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F4C1 Vocabulaire
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Dit Excelbestand bestaat uit alle Franse woorden die te kennen zijn voor het vak F4C1. Bij elk woord staat een Nederlandse vertaling. De woordenlijst is opgedeeld per hoofdstuk.
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Chapitre 1Atteindre le public
Attirer, engager et satisfaire les clients
Couvrir un sujet
Être à l'antenne
Générer des conversations (leads)
La boutique éphémère
La brève
La campagne d'intérêt général
La campagne PPC
La chaîne de télévision
La chronique
La chute
La cible, cibler
La communication B to B
La communication de proximité
La communication d'influence
La communication événementielle
La communication institutionnelle ou corporate
La communication interne
La communication marketing
La communication non marchande ou associative
La communication politique
La communication publique
La communication sensible
La communication transparente
La conférence de rédaction
La coquille
La dépêche
La dépense hors-média
La dépense médias
La fidélité à la marque
La langue de bois
La légende
La liste de diffusion
La notoriété de la marque
La parution
La périodicité: l'hebdomadaire, le mensuel, le bimensuel, le quotidien
La plateforme
La presse généraliste >< spécialisée
La publication de contenu, publier du contenu
La publicité mensongère
La publicité organique, le contenu organique
La publicité télévisée
La recommandation
La rédaction
La remise, la promotion
La revue de presse
La rubrique des chiens écrasés
La salon professionnel
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