Class notes
RSM455 Week 11
- Course
- RSM455
- Institution
- University Of Toronto (U Of T )
RSM455 Week 11 Notes
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a new way to thinkRSM455 Pricing
Week 11
Prof. Zachary Zhong
,Roadmap
Roadmap
1. The role of cost, cost-plus
Price 2. Value-based pricing
Demand
• Price elasticity
3. Multiple prices
4. Pricing for current and fut
profits
p 5. Competition
• Demand curve move
price changes
6. How to price without kno
demand
MC • Auctions
7. Psychological factors in pr
Quantity: Quantity
D(p)
,Agenda
1. Present-bias: Pricing upfront and usage fee
2. Price as a number
3. Price framing and format
4. Fairness
, a new way to think
How to price gym membership
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