Summary
Summary COMM205 RESUME CHAPTER 9
COMM205 RESUME CHAPTER 9 FROM COMMUNICATING FOR RESULTS
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Class 6 – Chapter 9 (Persuasive Messages)Persuasion
The process of gradually influencing attitudes and behaviours and motivating the audience to
act
Preparing to Write Persuasively
Know your purpose (What do you want the reader to do?)
Understand what motivates your reader (Show how your request satisfies their needs)
Consider design and layout
Be positive and accurate
Anticipate objections and plan how to deal with them
What should persuasive business messages not do?
Coerce readers to do something
What is not a type of persuasive appeal?
Appeal to currency
What does an effective persuasive writer consider?
How to reader is motivated
What is not an example of a persuasive message?
A claim refusal
Why is it important to understand what motivates your reader when writing a persuasive
message?
By anticipating what motivates your reader and appealing to this, the chances of achieving
success are higher
What three persuasive appeals can be used to persuade your audience?
Appeals to reason, emotion, and ethics can be used in persuasive messages. These appeals
can be used singly or in combination.
*** Persuasive appeals include appeals to: reason, emotion, and ethics
*** Because not all audiences or persuasive tasks are alike, messages that must convince can
rely on single or combined appeals
*** An example of persuasive message is: a claim request. Also favour and action requests,
persuasive memos, and collection letters.
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