Thesis
Assignment on Pet Luxury industry
- Course
- MKM700 (MKM700)
Insights about pet luxury industry The pet industry covers a wide variety of services and products.
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1Name: Abhay Singh
Professor: Leo
, 2
THE FUR & CLAWS
Pets are such a gem for human beings as they not only help us with anxiety or depression,
or loneliness but also give us the meaning of unconditional love. People treat their pets as
their babies, and they want the best services and products for their pets which is one of the
reasons that the pet market in Canada is such a booming industry. In addition, “the
increasing knowledge about animal welfare and well-being has led to the increasing
popularity of pets.” (Fortune business insights,2021). The below bar graph represents how
big the Canadian pet industry market is:
Sales (in billions)
Sales (in billions)
2027 4.56
2022 3.4
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Source: IBISWorld (2021)
As per the graph by the year 2027, “the pet market is expected to generate revenue of
approx. $4.56 billion” (IBISWorld,2021). The pet industry covers a wide variety of services
and products. The Fur & Claws will offer a wide array of services including pet training,
therapeutic massage, nail clipping, bath & blow dry, teeth cleaning, paw cream application,
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