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Fraser International College - SUMMER 2022 CMNS110 (6) - Representations and Influence of make-up on social media towards Young Women
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Fraser International College - SUMMER 2022 CMNS110 (6) - Representations and Influence of make-up on social media towards Young Women

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  • January 24, 2023
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  • 2021/2022
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CMNS110 Final essay




Fraser International College

CMNS 110 Class 6

Topic A: Technology, culture, and society

Representations and Influence of make-up on social media towards Young Women

Name:

FIC ID:

Professor: Ken Huynh

Date: 22nd July 2022




Representations and Influence of Make-up on social media towards Young Women

Introduction

1

,CMNS110 Final essay


According to the FDA, a cosmetic is a product that is used to cleanse, beautify,


enhance attractiveness, or alter appearance (Cosmetics Overview, 2021). Cosmetics


are one of the important preparations in cosmetics. People tie their consumption


bundles to makeup products such as lipsticks and foundations. So far, the health and


beauty market has generated revenues of $56.44 billion in 2022 (Wise, 2022). Women


spend about $313 per month on beauty products (Mclintock, 2022). While young


women spend on makeup products, online consumption of social media content


influences their spending behavior.

According to Schwarz (2022), 18-to 24-year-olds are inspired by social media


when it comes to makeup. Social media has a great influence on the delivery of


makeup content. With the rise of the social media era in the 2000s, makeup


technology has brought impact and delivered quickly at the same time. Beauty


bloggers and YouTubers use different types of social media as platforms to constantly


emphasize the effects of makeup, such as Instagram, YouTube, and Facebook, by


sharing information and trends on the usage of makeup and the latest trends (How


Influencers are working in beauty marketing, 2019).




Mass-produced makeup products are common and easy to purchase under


different promotions on social media. As people pursue makeup trends, makeup is not



2

, CMNS110 Final essay


only a technological extension of human beings but also has a different impact in


terms of a personal, social, and cultural level. Young women not only consume


products but also participate in cultural changes that influence or radicalize social


issues.

While modern perceptions of beauty are highly correlated with their makeup,


young women are enjoying the benefits of makeup. However, this is also causing


various problems in capitalist societies. By promoting standards of beauty on social


media, it has influenced the culture of young women's understanding of beauty. In this


essay, in the context of the history of mass production of cosmetics and the rise of


social media, I will discuss how cosmetics affect individual self-esteem, social


performance, and the cultural impact on social media of young women.




History: Mass produced makeup with the rise of social media in 2000s to recent

In terms of makeup, it includes different products such as lipstick, foundations,


primers, setting powders, and concealers, etc. From the revenue of the cosmetics


market worldwide from 2013 to 2026 (2022), in 2021, the revenue of the global


cosmetics market increased by over eight billion dollars to 80.74 billion U.S. dollars.


The market and popularity of makeup are high among young women. While mass


production of makeup products is common, young women have more ways to



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