100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary Public relations - Business studies GR11 IEB summaries/notes CA$6.50   Add to cart
Quickly navigate to
Preview
  2.  
  3. 11th Grade
  4.  
  5. Business Studies

Summary

Summary Public relations - Business studies GR11 IEB summaries/notes

2 reviews
 53 views  0 purchase
  • Course
  • Business Studies
  • Institution
  • 11th Grade

This document contains summaries from " Consumo business studies textbook" which summarizes the role and purpose of public relations; public relations stakeholder - internal & external; the process of public relations;

Preview 2 out of 6  pages

Document information

  • February 10, 2023
  • 6
  • 2020/2021
  • Summary

Subjects

  • public relations
  • external stakeholders
  • process of public relations

Written for

  • 11th Grade
  • Business Studies
  • 200
All documents for this subject (153)

2  reviews

review-writer-avatar

By: beveral • 7 months ago

review-writer-avatar

By: drantoinettemiricmiric • 1 year ago

Seller

avatar-seller
kayleevandyk

Reviews received

Content preview

Chapter 9
• Public relations:
- The role and purpose of public relations.

{PR} Public relations is about management of communication between the business and
stakeholders.
PR. promotes open communication channels between the different stakeholders by being proactive.
The purpose of PR. Is to change people’s perceptions and attitudes towards the business and to
create a positive image of the business.
PR. is sometimes referred to as reputation management.



For public relations to be successful it has to be:
➢ Planned.
➢ Deliberate.
➢ Management function.
➢ Two – way communication.
➢ Promote performance.
➢ Be in the interest of the public.


• Planned:
- PR. Communication should be clear and unambiguous.
- The PR function should be aware of all internal and external factors
that could affect communication and then plan the communication
activities to generate positive change.



• Deliberate:
- communication with stakeholders does not take place “by accident”.
- It gains understanding of stakeholder’s perceptions.
- It influences the desired group of people.
- Feedback can be collected so that business knows what must be done.
- PR. Should be systematic to ensure all research is undertaken before processes
start.



• Management function:
- PR. Should be part of the business strategic planning.
- PR. Is a tool that can be used to assist management with problem – solving.
- PR. Can help business deal effectively with conflict in order to ensure day –
to – day functioning.
- PR. Creates a positive image for the business both internally and externally.

, • Involve two – way communication:
- Vital for business to listen to stakeholders concerns or demands and that the
business responds in an effective manner.




• Promote performance:
- The PR department ensures that the business policy is properly communicated and
understood by everybody.




• Be in interest of the public:
- PR. Ensures stakeholders understand that business activities are of mutual benefit to
the business and themselves.



• Public relations stakeholders
- Internal stakeholders:

➢ Employees and the trade unions represent them, are seen as internal stakeholders.
➢ The business cannot control what the employees say about the business.
➢ Shareholders are the owners of the business.
➢ They are considered internal stakeholders.
➢ It is important that shareholders are kept up to date with important developments and/or
changes in the business that may affect the share price.




• External stakeholders
- External stakeholders may include:


➢ The media, reports on activities of the business either in a positive or negative
manner.
➢ Customers, who use the product/service.
➢ Suppliers, who is involved in the supply chain.
➢ The image of distributors, of the product could impact on the public’s image of
the business.
➢ Political officials, are role players in the legislative process of the country.
➢ The broader community, expects business to become involved in CSR to uplift
them.
➢ Financial institutions, from which the business has borrowed money.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller kayleevandyk. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$6.50. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75391 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$6.50
  • (2)
  Add to cart