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IB Business Management HL Internal Assessment (7/7) CA$11.41   Add to cart
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  3. 12th Grade
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Exam (elaborations)

IB Business Management HL Internal Assessment (7/7)
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  • Course
  • Economics and Business
  • Institution
  • 12th Grade

This is my Business Management HL Internal Assessment. I hope this exemplar can help you structure your IA & get an idea of what questions I had asked employees & customers of the small business I researched about. Best of luck :)

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Document information

  • February 19, 2023
  • 46
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

Subjects

  • ib busman
  • busman
  • business
  • management
  • business management
  • ib business management
  • mgmt
  • ib business
  • ib management
  • ib business management hl
  • ib internal assessment
  • intern
  • ib
  • international baccalaureate
  • ia

Written for

  • Secondary school
  • Economics and Business
  • 1
All documents for this subject (37)

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Research Proposal

Research Question

Should THV expand its real estate business to Australia to increase profitability?


Rationale

THV is a private limited company with the initial mission of becoming a market leader in the

Vietnamese real estate industry (Appendix i, Question 1). Following its inception, the

Vietnamese economic downturn in 2006 resulted in a critical loss for THV, valuing over

2,000,000 USD (Appendix i, Question 4). To combat this loss and spread the risks when the

Vietnamese real estate market was frozen, THV expanded their business to Europe and

America (Appendix i, Question 4) with immigration real estate (Appendix i, Question 2).

THV has since accumulated successes in profitability, as they currently have 80% of their

total villa project in Hungary registered by customers (Appendix i, Question 6).

A strategy that facilitated THV’s successes abroad is its unique selling point (USP) of

quality, specialized customer service. THV considers the immigration statuses and

preferences of their target market, particularly Vietnamese customers of all income levels are

100% satisfied (Appendix i, Question 5). Currently, THV considers expanding to Australia

to increase profitability, by forming a diversified location portfolio and continuing to spread

risks (Appendix i, Question 7).


Proposed Methodology (Hoang, 2018)

 1.3 – Ansoff Matrix: Assess risks and uncertainties for THV’s market development.

 1.7 – Force-field Analysis: Assess driving and restraining forces of expansion to

Australia.

,  3.5 – Gross and Net Profit Margin: Assess THV’s revenue after accounting for

expenses.

 3.5 – Current and Quick Ratio: Assess THV’s ability to liquidate current assets to

cover liabilities.

 3.6 – Gearing Ratio: Assess THV’s long-term liquidity position.

 3.8 – Pay-back Period: Assess how long before THV can repay investments.

 4.5 – Boston Consulting Group (BCG) Matrix: Investigate market growth and

share of potential property types in Australia that THV may purchase.


Sources of Information


Data Collection Rationale Link


Primary Research


Interview:  CEO provides THV’s financial data and reasons for

 THV’s CEO considering expansion


Survey:  Employees state their opinions toward the expansion,

Convenience sample of: considering THV’s current position in their divisions.

 Employees  Tenants reveal insights into consumer behaviour in real

 THV tenants estate markets, including:

o Price range, type of property, location,

preferences


Secondary Research


News Articles Assess potential government regulations which can increase

competition and decrease profitability in Australia’s real estate



1

, market


Industry Reports Assess the legal boundaries and potential profitability of

Australia’s real estate market




Anticipated Difficulties and Solutions


Anticipated Difficulties Solutions


Subjective and biased information from -An issued email of confidentiality ensures

interviews limiting the validity of the CEO and employees respond truthfully

responses (Appendix viii)

- All employees are asked the same

questions.


Possibility of inaccuracy and outdatedness -Present most recent accounts as possible

of financial documents while avoiding drastic losses due to COVID-

19


Sensitivity issues from questionnaires -Questionnaires answered anonymously,

limiting the validity of responses maintaining confidentiality, and avoiding

group bias.


Secondary data containing unrelated -Combined analysis from multiple sources

research to THV -Cross analysing data to improve reliability

Action Plan




2

, Action February March April May 2021 June 2021

2021 2021 2021

Asking THV for

permission to use

business for IA

A confirmation email

and confidentiality

agreement for surveys

Interview with CEO


Financial data received


Surveying employees


Surveying THV

tenants

First Draft

Feedback

IA changes made

Final submission




Word Count = 489




3

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