Class notes
marketing strategic
- Course
- ECO311
- Institution
- Université De Laval (UL )
Lecture notes of 3 pages for the course ECO311 at UL (marketing strategic)
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Strategic MarketingIntroduction:
Strategic marketing is an essential component of any successful business. It involves the
identification of customer needs, the development of products or services that meet
those needs, and the creation of marketing strategies that effectively communicate the
value of those products or services to the target market.
This report will provide an overview of the key concepts and principles of strategic
marketing, and will discuss the importance of market research, segmentation, targeting,
and positioning in developing effective marketing strategies.
Market Research:
Market research is a critical component of strategic marketing. It involves the
systematic gathering and analysis of information about the target market, including
customer needs, preferences, and behavior. Market research can be conducted through
a variety of methods, including surveys, focus groups, and observation. The information
gathered through market research can be used to develop products and services that
meet the needs of the target market, as well as to develop effective marketing strategies.
Segmentation:
Market segmentation is the process of dividing the target market into smaller, more
homogenous groups based on shared characteristics such as age, income, interests, or
geographic location. Segmentation allows marketers to tailor their products and
marketing strategies to the specific needs and preferences of each segment. This can
increase the effectiveness of marketing efforts and improve customer satisfaction.
Targeting:
Once the target market has been segmented, the next step is to select the most
attractive segments to target. This involves evaluating the size and growth potential of
each segment, as well as the level of competition and the company's ability to effectively
serve the segment. Targeting allows marketers to focus their resources on the most
promising opportunities and to develop marketing strategies that are tailored to the
specific needs and preferences of the target market.
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