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Etude de cas Rémy Martin
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Voici une étude de cas sur l'entreprise Rémy Martin (Cointreau). Rendu sous forme de diaporama très détaillé. Note obtenu : 16/20
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Rémy Martin,Sommaire
I. PRESENTATION DE L'ENT
CHIFFRE CLÉS
II. DIAGNOSTICS INTERNE
III. STRATEGIES DE DEVEL
, Présentation de l'entrepri
La Maison a été fondée en 1724 par Remy Martin, le
fils d'un vigneron de la région de Cognac. Cinq
générations ont repris l'entreprise familiale.
En 1990 la maison développe une activité touristiqu
La société a fusionné avec Cointreau en 1991 pour
former un groupe de spiritueux appelé Rémy
Cointreau. A partir de 2022, le groupe est dirigé par
Marie-Amélie de Ruth.
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