Exam (elaborations)

EVN 201 Final Exam 2023 with complete solution

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EVN 201

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EVN 201

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Uploaded on May 2, 2023
Number of pages 48
Written in 2022/2023
Type Exam (elaborations)
Contains Questions & answers

evn 201 final exam 2023 with complete solution events are considered a modern phenomenon atrue bfalse b special events can be defined as a one off experiences b an everyday happening c a uni

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EVN 201 Final Exam 2023 with complete solution
Events are considered a modern phenomenon.
A.True
B.False
B
Special events can be defined as:
a.
one off experiences.
b.
an everyday happening.
c.
a unique occurrence created for an intended purpose.
d.
a non-routine occasion set apart from the normal activity of daily life of a group of
people.
d
The term 'pear-shaped' refers to:
a.
a type of staging used for events.
b.
the configuration of table centres at dinners.
c.
something which goes wrong or turns into chaos.
d.
a type of dessert served at a Roman wedding.
c
Uniqueness of an event is concerned with:
a.
how it is marketed.
b.
how each event will differ in some way.
c.
how it is planned.
d.
when it is planned for.
b
Perishability of an event is concerned with the:
a.
timeframe of the event.
b.
food served at an event.
c.
temperature of the event venue.
d.
concept that an event cannot be repeated in exactly the same way.

,d
Intangibility of an event refers to:
a.
the concept that events are linked to the emotive experiences created rather than a
physical product.
b.
the products guests receive at an event.
c.
the way an event is marketed.
d.
the type of venue hosting the event.
a
Timescales of events are:
a.
fluid and likely to change.
b.
fixed with specific timeframes of activity.
c.
difficult to determine as all events are unique.
d.
usually very short-termed in nature.
b
are unique, one-off experiences with intended purposes or objectives.
are unique, one-off experiences with intended
purposes or objectives.
Special events
is an individual or organization which commissions (purchases)
the event from an event organizer or events organization.
A client
will be in attendance for a number of purposes, which could be either passive or
participatory depending upon the nature of the event.
Event attendees
can be defined as either an organization or
individual who promotes and manages the event.
An event organizer
Splits events into four broad categories
Leisure events
personal events
organisational events
cultural events
Special events vary tremendously in
size and complexity
is a meeting whose purpose is the interchange of ideas.
A conference
can be defined as smaller sessions attended by a small group of attendees
Seminars

,is designed as a 'show' to introduce an audience to a new
product/service.
A product launch
uniqueness, perishability, ambience and service, labour Intensiveness, Fixed
Timescale, Intangibility, ritual of ceremony, personal interaction
characteristic of events
Getting started has two aspects:
a.
finding the venue and screening the people.
b.
finding the concept and screening the people.
c.
finding people and screening the concept.
d.
screening the venue and finding the people.
c
No plan survives:
a.
first steps.
c.
the duration of a project.
b.
first contact with reality.
d.
without good management.
b
The search for people needs to consider:
a.
time, experience, relationships, group skills.
b.
resources, venue, relationships and ideas.
c.
the most important demands of an event.
d.
the easiest to measure.
a
For mega events, the essential organisation issues are really a matter of:
a.
scope.
c.
money.
b.
scale.
d.
time.
b

, The failure costs fall into three categories:
a.
cost risks related to quality, venue, design.
c.
cost risks related to expenses, transportation and timing.
b.
cost risks related to expenses, international costs, general project management.
d.
cost risks related to quality, expenses and timing.
d
The marketing action plan (or launch plan) is:
a.
a schedule of activities leading up to the event.
c.
a schedule with a list of plans.
b.
a schedule of meetings of the marketing management team, leading up to the event.
d.
a list of expenses connected with the marketing.
a
The backchannel is:
a.
an online real-time conversation about an event or presentation in progress.
c.
an online conversation about last year's events.
b.
a TV channel updating marketing managers on marketing world news.
d.
an online real-time conversation about risk management issues.
c
For volunteer organisations it is important to consider:
a.
achievability.
c.
enjoyment.
b.
profit.
d.
ambition.
a
The organising committee deals with key jobs like:
a.
organising, marketing, finance, finding resources, recording data.
b.
organising, management, finance, recording data.
c.

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