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COM3706_ASSESSMENT_PORTFOLIO.

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COM3706 - Communication Research (COM3706)

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University Of South Africa

COM3706_ASSESSMENT_PORTFOLIO. INTRODUCTION In South Africa woman die in the hands of their partners, the issue of femicide is a serious matter. In this research we investigate how woman are killed by their partners and how the media represent them. This will be done by using the ten femicide...

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Uploaded on May 13, 2023
Number of pages 34
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com3706 assessment portfolio
com3706 assessment portfolio
com3706assessmentportfolio

Institution
University of South Africa
Course
COM3706 - Communication Research (COM3706)

D0ctorMackenzie

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Contents
INTRODUCTION ............................................................................................................................................ 4
1 MAIN ISSUE ............................................................................................................................................. 4
2 RESEARCH CRITERIA ................................................................................................................................ 4
2.1 Relevance................................................................................................................................................ 4
2.2 Researchability ....................................................................................................................................... 4
2.4 Ethical acceptability ............................................................................................................................... 4
3 EXTENT OF THE RESEARCH ISSUE .............................................................................................................. 5
4 POPULATION.............................................................................................................................................. 5
4.1 Target population ................................................................................................................................... 5
4.1.1 Population characteristics................................................................................................................... 5
4.2 Units of analysis ..................................................................................................................................... 5
5. ASSUMPTIONS AND SUB-ISSUES ............................................................................................................. 5
6 GOAL AND OBJECTIVES ............................................................................................................................. 6
6.1 Goal ......................................................................................................................................................... 6
6.2 Objectives ............................................................................................................................................... 6
7 RESEARCH QUESTIONS .............................................................................................................................. 6
8 THEORITICAL APPROACH .......................................................................................................................... 6
8.1 Content analysis ..................................................................................................................................... 7
8.1. Framing theory ...................................................................................................................................... 7
9.1 Methods of reasoning ............................................................................................................................ 7
9.1.1 Inductive reasoning ............................................................................................................................. 7
9.1.2 Deductive reasoning ........................................................................................................................... 7
9.2 Objectives ............................................................................................................................................... 7
9.3 Nature of research design ...................................................................................................................... 8
9.4 The nature of questions ......................................................................................................................... 8
9.5 The nature of articles/publication ......................................................................................................... 8
9.6 Method used to analyse data ................................................................................................................ 8
9.5 Flexibility ................................................................................................................................................ 9
10 DATA COLLECTION AND TECHNIQUES .................................................................................................... 9
10.1 Research method ................................................................................................................................. 9
10.2 Level of measurement ....................................................................................................................... 10
10.3 Sampling method ............................................................................................................................... 10

2

,10.3.1 Probability sampling ....................................................................................................................... 11
10.3.2 Non probability sampling ................................................................................................................ 11
10.4 Sample context/Sample size .............................................................................................................. 11
10.5 DATA COLLECTION METHODS AND TECHNIQUES ............................................................................ 11
11 DATA ANALYSIS................................................................................................................................... 12
11.1 Qualitative and quantitative data analysis ....................................................................................... 12
11.2 Replication ........................................................................................................................................ 13
12 FINDINGS .............................................................................................................................................. 14
12.1 Assumptions .................................................................................................................................. 15
13 CONCLUSION ........................................................................................................................................ 16
13.1 Answer questions ............................................................................................................................... 16
13.2 CONCLUSION ...................................................................................................................................... 17
SELF-ASSESSMENTANDSELF-REFLECTION ................................................................................ 18
SOURCES CONSULTED ................................................................................................................................ 19
ADDENDUM A............................................................................................................................................. 21
ADDENDUM B ............................................................................................................................................. 22
ADDENDUM C ............................................................................................................................................. 23
ADDENDUM D ............................................................................................................................................ 24
ADDENDUM E ............................................................................................................................................. 26
ADDENDUM F ............................................................................................................................................. 27
ADDENDUM G ............................................................................................................................................ 29
ADDENDUM H ............................................................................................................................................ 30
ADDENDUM I .............................................................................................................................................. 32
ADDENDUM J .............................................................................................................................................. 34

3

,INTRODUCTION

In South Africa woman die in the hands of their partners, the issue of femicide is a serious
matter. In this research we investigate how woman are killed by their partners and how the
media represent them. This will be done by using the ten femicide articles selected from one
publication (dailysun). The task will also involve defining framing theory and how is relevant to
the research.

1 MAIN ISSUE
A cross-sectional, qualitative and quantitative research study that aims to conduct a thematic
analysis through the use of content analysis of the ten femicide articles to describe the content
of the articles, and explore the messages contained in the articles found in the newspapers
from the same South African publication (Dailysun) within the two year period.

2 RESEARCH CRITERIA
Print media is of great enthusiasm to the researcher as a communication science student. The
main research problem is a mass media issue and it is researchable because it very well may be
settled by the combination proof. This study investigates the messages contained in the
articles. The research is feasible as the newspaper articles identifying with the issue area of the
research are in nearness to the researcher.

2.1 Relevance
Femicide is pertinent to communication because femicide and gender base violence has
increased increasingly social and media attention. Communication is the vital source of
spreading information and creating awareness therefore the research is relevant by means of
study. The goal of this study is basic research and it is based on media. (Du Plooy 2009:53-54)

2.2 Researchability
The issue can be methodologically researched by means of collecting, exploring and describing
the messages contained in the articles in Dailysun publication where the 10 articles were
analysed. (Du Plooy 2009:53-54).

2.3 Feasibility
The research was feasible as collection of the resources was effortless and affordable,
purchasing of data to collect the articles from an online version of the publication
(Dailysun).The articles are written in English and the conducted research is cross-sectional .

2.4 Ethical acceptability
The research dealt with ten different articles from the same publication and the research was
ethical as no person or respondents are involved, therefore the study does not infringe or
violate anybody’s rights or privacy nor cause any harm. According to Du Plooy (2009:53), ethical

4

, acceptability deals with either the control of the people or the manipulation of data gathering.
Ethical acceptability of data was ensured through validity and reliability tests (Du Plooy
2009:131).

3 EXTENT OF THE RESEARCH ISSUE
The research was conducted in Benoni. The publication chosen was Dailysun. The research will
be conducted from the 2nd of March to the 29th of March, from the 2nd to the 9th the
researcher will go through different newspaper articles from different publications. Between
the 9th and the 12th, the researcher will choose one publication to use and concentrate on. On
the 13th, the researcher selected 10 newspaper articles that will be used for the research.
From the 14th, the researcher went through the article and started analyzing them until the
19th.On the 20th the researcher started writing the assignment until the 29th.The time
dimension of the research is cross-sectional because it is a once off study with same publication
to be used.

4 POPULATION
4.1 Target population
Du Plooy (2009: 109) defines the target population as the actual population required to
generalize research results. The target population for this research refers to all the articles
about femicide from the Dailysun available in South Africa.
According to Du Plooy (2009: 109) accessible population refers to the unit of analysis in the
target population to which the researcher has an access. Researchers use accessible population
to apply their conclusions and recommendations about research that is being done. In this
study the accessible population is the ten selected articles that specifically focus on intimate
femicide from dailysun within the two year period.

4.1.1 Population characteristics
The population characteristics refer to the population parameters, the researcher in this
assignment will consider the characteristics as, Articles specifically published by dailysun in the
last two years, articles specifically about femicide, 10 articles that are specifically about woman
falling victims of intimate femicide and that the articles reported cases of married couples.

4.2 Units of analysis
Du Plooy (2016:56) refers to the unit of analysis as the smallest elements investigated. For
example, individual (subjects, respondents, or participants) or artefacts (such as media, news
and advertisements) the units of analysis for this research will be the 10 articles about femicide
themselves found in the publication (Dailysun).

5. ASSUMPTIONS AND SUB-ISSUES
Assumption 1:
The articles frame women as too tolerant
Sub-issue 1:
Do the articles frame women as too tolerant?

5

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