Exam (elaborations)
NRF Customer Service: Questions W/Solutions
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- NRF Customer Service
NRF Customer Service: Questions W/Solutions
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NRF Customer Service: Questions W/SolutionsBrick- and-mortar ✔️Ans -The presence of a physical storefront and
face-to-face customer experience.
Closeout stores ✔️Ans -Off-price stores that offer an assortment of
brand-name merchandise at a significant discount off the the manufacturer's
price
Commercial cue ✔️Ans -Advertising message that impacts purchase
decisions
convenience stores ✔️Ans -These stores aim at providing their
customers a convenient shopping experience. These general merchandise
stores are easily accessible, small in size, with quick shopping and easy
checkout.
corporate chain ✔️Ans -A company that operates multiple stores under
common ownership, and usually has centralized decision-making.
Demographics ✔️Ans -Quantifiable information about customer such
as household size, income, education, occupation, and place of residence.
Department stores ✔️Ans -These stores offer good service and a broad
variety and assortment of products of mid-to-high quality.
Direct selling ✔️Ans -Salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product
benefits; take orders; and deliver the products or perform the services.
Discount stores ✔️Ans -These retailers offer a broad variety of
merchandise, limited service, and low prices.
Distribution channel ✔️Ans -The chain of businesses through which a
good or service passes until it reaches the end customer.
, Diverse shopper ✔️Ans -This buyer is hard to predict or to understand.
He shops in many different places and is not obviously influenced by any one
retail element.
E-commerce ✔️Ans -Buying and selling through the internet via an
electronic device
Follower ✔️Ans -This customer usually waits to see what the latest
trends will be, and is reluctant to try new products until friends have done so
and reported them
Franchise ✔️Ans -The license granted to another party to market a
company's good and services in a particular territory.
Gross domestic product ✔️Ans -The monetary value of all the finished
goods and services produced within a country annually.
Impulse buyer ✔️Ans -The person who makes quick purchase
decisions.
Independent establishment ✔️Ans -Typically single store or a small,
regional chain.
Innovative customer ✔️Ans -The buyer who wants to be the first to
purchase and own the latest merchandise.
Manufacture ✔️Ans -Produces the product
Multichannel ✔️Ans -Retail operations with customer transactions
possible through multiple connected channels
Off-price retailers ✔️Ans -Offer brand-name merchandise at a discount.
The merchandise typically consists of excess inventory, closeouts, and
irregulars. See also closeout stores and outlet stores
Omnichannel ✔️Ans -Similar to multichannel retailing, with the focus
on creating a seamless consumer experience through any and all shopping
channels.
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