Case

Project proposal

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Course
BUS240 (BUS240)

Institution
Simon Fraser University (SFU )

This is a project proposal for an innovation for Translink. It goes into depth in why this project should be pursued, and is linked to the course content about whats makes innovations successful.

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Uploaded on May 21, 2023
Number of pages 3
Written in 2022/2023
Type Case
Professor(s) Simon ford
Grade A

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All assignments for the innovation course

CA$ 50.77 CA$ 16.16 5 items

1. Exam (elaborations) - Individual assignment on how innovation affects life
2. Exam (elaborations) - Innovation individual assignment
3. Judgments - Innovation first individual assignment
4. Case - Project proposal
5. Judgments - Team assignment translink
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Team Assignment #1.3:

Project Proposal

Executive Summary

This project discusses the problem faced by Translink customers who are unable to use their
physical Compass Card and are forced to pay for a ticket, leading to needless delays and
decreased customer satisfaction. The proposed solution is to integrate the Translink compass
card system into the mobile devices of citizens in the Greater Vancouver Area. The aim is to
reduce the risk of lost compass cards and enhance the efficiency and security of the
transactions through digital payment while decreasing plastic consumption altogether. The
deliverables of the project are to create a digital Compass Card for Translink that can be
accessed through a smartphone, making transit payments more accessible and convenient for
users. The required resources include financial capital to fund the project, human resources
such as software developers and engineers, technology resources such as computers and
software, office space, marketing plans, and partnerships with other companies. The project is
expected to create a more satisfactory and impressive business for Translink, keeping pace
with technological growth alongside competitors and other business firms.

Project Background

A problem that countless customers of Translink face, is the fact that they are forced to use
and tap the physical card. As an example, Translinks customers may often be in a rush and
forget their Compass Card at home or at any other place. This leads to the inability to board
the transportation services of Translink and being forced to pay for a ticket, even if they
might have already paid for a monthly pass. Additionally, not having a digital compass card
may lead to individuals fumbling through their wallets, trying to find the card and therefore
delaying the boarding process for other passengers. This leads to more delays in the
transportation services that Translink offers, and as a result, their punctuality suffers greatly.

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