Exam (elaborations)

Consumer Behavior Exam 1 Questions and Answers High Grade 2023

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Course
Consumer Behavior

Institution
Consumer Behavior

Marketing strategies: 5 pillars of digital - -1. listening 2. content 3. engagement 4. integration 5. measurement -Market analysis components - -1. The Consumers 2. The Company 3. The Competitors 4. The Conditions -market segmentation - -a portion of a larger market whose needs differ ...

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Uploaded on May 22, 2023
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Written in 2022/2023
Type Exam (elaborations)
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consumer behavior exam 1 questions and answers high grade 2023

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Consumer Behavior Exam 1 Questions and
Answers High Grade 2023
Marketing strategies: 5 pillars of digital - -1. listening
2. content
3. engagement
4. integration
5. measurement

-Market analysis components - -1. The Consumers
2. The Company
3. The Competitors
4. The Conditions

-market segmentation - -a portion of a larger market whose needs differ from the larger market

-marketing mix - -product, communications, price, distribution, and service

-culture - -the knowledge, beliefs, customs, and values of a group of people

-cultural values - -widely held beliefs that affirm what is desirable

-environment-oriented values - -prescribe a society's relationship to its economic and technical as
well as its physical environment

-other-oriented values - -reflect a society's view of the appropriate relationships between
individuals and groups within that society

-greenwashing - -promoting environmental benefits that are unsubstantiated and on which they
don't deliver

-baby boomers - -higher income, higher education, more tech savvy, defining retirement
differently, strong market for anti-aging products, travel, and financial services

-Generation Xers - -smaller than previous generations, highly educated, more diverse and open
to diversity, cynical and sophisticated about products, ads, and shopping, materialistic and
impatient

-Generation Yers - -technology use, music and pop culture, tolerance, intelligence

-generation z - -digital natives, easily bored, use of music, language and images key to remain
relevant and fresh

-status crystallization - -you fit all of the dimensions of your status

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