100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Consumer Behavior: Buying, Having, Being, 14th edition by Michael R. Solomon CA$41.04   Add to cart
Quickly navigate to
Preview
  2.  
  3. Consumer Behavior
  4.  
  5. Consumer Behavior

Exam (elaborations)

Test Bank for Consumer Behavior: Buying, Having, Being, 14th edition by Michael R. Solomon

1 review
 49 views  2 purchases
  • Course
  • Consumer Behavior
  • Institution
  • Consumer Behavior

Test Bank for Consumer Behavior: Buying, Having, Being 14e 14th edition by Michael R. Solomon, Cristel Antonia Russell. Full Chapters test bank included SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer Ethics, the Marketplace,...

[Show more]

Preview 1 out of 365  pages

Document information

  • June 22, 2023
  • 365
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

  • consumer
  • behavior
  • buying
  • having
  • being
  • 14e
  • 14th
  • edition
  • michael
  • solomon
  • russell
  • multiple choice
  • mcqs
  • quizzes
  • quiz bank
  • tests
  • preparation
  • test bank
  • true
  • false
  • exam bank
  • practice quizzes
  • practice exams

Written for

  • Consumer Behavior
  • Consumer Behavior

1  review

review-writer-avatar

By: smelen43 • 2 months ago

reply-writer-avatar

By: Tutor247 • 1 month ago

Thank you very much for your honest review. We are delighted to hear that you had a pleasant experience with us and we look forward to serving you further on your educational journey.

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




1
Copyright © 2024

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$41.04. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

74735 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$41.04  2x  sold
  • (1)
  Add to cart