Class notes
Lecture 3
- Course
- GGR252 (GGR252)
- Institution
- University Of Toronto (U Of T )
Lecture notes of 6 pages for the course GGR252 at U of T (L3)
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January 26, 2015Retail Strips
Retail Strips and Business Improvement Association (BIA)
outcome in terms of success, how they’re laid out, how they attract customers
Retail Space
Planned Retail and Unplanned Retail Space
how are these different?
o management, organization, spatial structure
what are the typical retail formats for both?
o planned – shopping malls, power centres
o unplanned – retail strips, original form of retail, no one responsible for leasing space and no on
has control of the space
are there differences in geography?
o process of settlement planning (old vs. new)
what are the challenges for both?
o relate to their organization
o non-planned – lack of planning, no central authority – no unity or fundamental purpose
o because they’re all planned, they all look the same
over a period of time, consumers get bored – no uniqueness
consumers are interested in different things
o unplanned and well focused – good for consumers
o think how the space is operating
Focus & Characteristics
unplanned retail environment
independent retailers, franchises, and chains
convenience & services
o trying to serve a local population
o crucial because if they aren’t focused on that population they won’t have any consumers
ethnic focus
o e.g. Little Italy
o unified – reflected in terms of businesses
o fundamental difference between urban and suburban
o urban – more entertainment focused
o suburban – focused on more recent immigrant group, convenience associated with language
organization
o linear, duplication of stores/services, lack of clustering
o linear – following the street, the longer the street the less focus they will have
difficult to maintain consumer base
o duplication – competing with one another. Because many are focusing on one service,
competition is hard
o lack of clustering – like types of stores (e.g. clothing)
all the stores close by have an impact of impulse buying
this is seen happening within a lot of shopping malls
Successful Retail Strips
meet requirements of local population
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