Class notes
Lecture 1
- Course
- GGR252 (GGR252)
- Institution
- University Of Toronto (U Of T )
Lecture notes of 2 pages for the course GGR252 at U of T (L1)
[Show more]
Seller
Follow
Content preview
Week 1: January 5 2015GGR252
Retail Geography: Introduction
Start looking at retail in a critical way
How do we get people to consume etc.
Course themes:
Understanding the retail economy
Retail facilities:
o Retail strips, strip malls, shopping centers, power centers, lifestyle enters
Lifestyle centers
Create a center that has different forms of retail
Individual boutiques, street life and distinguished structures
o Understand the differences between the above retail centers
Retail Format
o Independent stress, chains, franchises, big box stores, ownership
o What type of organization and ownership does the store have
o There is a correlation between what type and where they exist
There are more and more franchises and big box etc., gives less chance for independent stores
Understanding the retail economy
o Evolution of retail
Location of retail, format of retail, concentration of ownership
o Activities of retailers
Strategies – relating to competition, consumer activity, changes in economy
How are they dealing with competitors, and consumers
They eliminate competition by having low prices
Understanding the retail economy
o Consumer behaviour
Life cycle: age
Life level: changes through life, income level changes etc.
Life style: difficult to measure
Income: education: age, culture: impact lifestyle , consumer society
Understanding the retail economy
o Modeling retailer and consumer behaviour
Demand curves, cost curves, trade areas, income allocation
o Importance of geography
Distance decay, location of retail, location of consumer
Spatial concentration – income, age, culture
o Trying to figure out why people shop at one store more than the other store
o Experience matters
Focus on the greater Toronto area
Spatial concentration of population, income
Diversity of employment, culture, lifestyles
o Assignments – analysis of retail through field work
Midterm is based on the above – and your understanding of it
Unplanned Retail – Retail strips
Older urban areas – lakeshore, Oakville etc.
No one controls the whole space
A lot of independent stores
Problem with these? How do they attract consumers
Planned Retail – Shopping Centers, Power Centers
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TiffTiff18. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for CA$4.86. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76449 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now