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COM2602 Assignment 1 Semester 2 2023 (CORRECT ANSWERS)
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  • Course
  • COM2602 - Integrated Organisational Communication (COM2602)
  • Institution
  • University Of South Africa (Unisa)

COM2602 Assignment 1 Semester 2 2023 (CORRECT ANSWERS) QUESTIONS ASKED: ASSIGNMENT 01: WRITTEN ASSIGNMENT DUE DATE: Check online for the due date *** COMPULSORY FOR EXAMINATION ADMISSION *** Mark allocation for Assignment 01 Question 1 25 marks Question 2 25 marks Question 3 25 marks Q...

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  • July 21, 2023
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  • 2022/2023
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  • com2602 assignment 1 semester 2 2023 correct answ

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  • University of South Africa (Unisa)
  • COM2602 - Integrated Organisational Communication (COM2602)
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, QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 You are a manager at
Ngwanango Communications, an organisational communications teaching and
training firm based in Pretoria. You are tasked with introducing the Organisational
Communication chapter to first year student, giving an overview of what
organisational communication is, and its constituent fields. While preparing your
presentation slides name and discuss each of the five fields and provide real
practical examples for each. (16)


Title: Organisational Communication: An Overview and Constituent Fields
Slide 1: Introduction
 Welcome students to Ngwanango Communications.
 Introduce the topic: Organisational Communication.
Slide 2: What is Organisational Communication?
 Definition: Organisational Communication refers to the exchange of information,
ideas, and messages within and among individuals and groups in an organization to
achieve common goals.
 Key elements: Sender, Receiver, Message, Channel, Feedback, and Context.
 Importance: Efficient communication enhances productivity, collaboration, and
employee satisfaction.
Slide 3: Five Fields of Organisational Communication
1. Internal Communication:
 Definition: Communication within an organization among employees, management,
and different departments.
 Example: Sending company-wide emails, holding team meetings, using instant
messaging tools for internal discussions.
2. External Communication:
 Definition: Communication between the organization and external entities such as
customers, suppliers, media, and the public.
 Example: Handling customer inquiries through email or social media, press
releases, advertising campaigns.
3. Crisis Communication:
 Definition: Communication strategies employed during crises or emergencies to
protect the organization's reputation and address potential damages.
 Example: Crafting press statements to address a product recall, coordinating with
media to provide accurate information during a natural disaster.
4. Intercultural Communication:

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