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Marketing EOPA Review Guide, Questions and answers, Rated A+
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Marketing EOPA Review Guide, Questions and answers, Rated A+ marketing - -Marketing is a process of developing, promoting, pricing, and distributing goods and services to customers in order to satisfy customer needs and wants Which of the following is most related to the marketing concept? ...

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  • July 25, 2023
  • 5
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

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Marketing EOPA Review Guide,
Questions and answers, Rated A+

marketing - ✔✔-Marketing is a process of developing, promoting, pricing, and distributing goods and
services to customers in order to satisfy customer needs and wants



Which of the following is most related to the marketing concept? - ✔✔-satisfy customers



Fill in the following blanks to explain how marketing has helped consumers by - ✔✔-Prices, Informing,
wide variety



Obtaining the money needed to start and operate a business is a marketing function known as
____________________. - ✔✔-Financing



When Apple decides to improve features of the IPOD by developing a newer, more up-to-date version,
they have conducted the marketing function known as __________. - ✔✔-Product/Service Management



Six Flags Amusement Park wants to start offering more

games in the game area that will attract more teenagers. While

at the park, you are asked to complete a questionnaire about games you would like them to offer. This is
an example of the _________________ marketing function - ✔✔-Market Research



You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting
customers with their needs. This job is an example of the ___________ marketing function - ✔✔-Selling



The marketing function of ______________ is used when Mayfield Milk decides how many trucks to use
to transport its products in a timely manner to reduce product spoilage - ✔✔-distribution



Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique
by 50%. This is an example of the __________ marketing function - ✔✔-pricing

, When Lois, a small business owner, decides to become a sponsor in his local community's annual Cancer
Walk in order to create publicity for his company, he is making decisions in relation to the _________
marketing function - ✔✔-promotion



product/service management - ✔✔-The process of planning, improving, and/or adding to a firm's
product line.



distribution - ✔✔-Decisions surrounding the transportation and storage of goods from producer to
consumer.



finance - ✔✔-Decisions about how to find the money to invest in the business and helping customers to
find ways to purchase the product.



marketing information systems/market research - ✔✔-Collecting and analyzing information in order to
make decisions about a product/service.



pricing - ✔✔-Deciding the amount to charge customers for products/services based on demand,
completion, and the costs of raw materials.



promotion - ✔✔-Informing, reminding or persuading customers about a product, the company or a
social cause that is important to the company.



selling - ✔✔-Personally communicating with the customer in order to help them purchase a product.



The channel of distribution for a product, or path that a product takes to get from producer to
consumer, should be ________, _______ and ________ ______ in order for a company to move their
products effectively . - ✔✔-Fast, cost effective and controlled for quality



Which intermediary obtains goods in order to sell them directly to consumers? - ✔✔-retailer

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