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MNG3701 ASSIGN 1 SEM 2 2023 (BELL EQUIPMENT)
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MNG3701 ASSIGN 1 SEM 2 2023 (BELL EQUIPMENT)
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MNG3701 - Strategic Planning IIIA (MNG3701)
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Table of Contents
1: Discuss the different stakeholders who have an impact on Bell Equipment with
specific reference to their expectations of the organisation. ....................................... 3
Internal stakeholders ............................................................................................... 3
Shareholders ....................................................................................................... 3
Managers ............................................................................................................. 3
Employees ........................................................................................................... 4
External stakeholder ............................................................................................... 4
Customers ........................................................................................................... 4
Government ......................................................................................................... 4
Suppliers .............................................................................................................. 4
2: Explain the purpose and desired outcomes of Bell Equipment. ............................. 5
3: Appraise the Bell Equipment mission statement to determine whether it meets the
characteristics of a well-formulated mission and provide recommendations on how the
mission statement can be improved. .......................................................................... 5
Recommendations .................................................................................................. 6
Product/ service ................................................................................................... 7
Clear economic goals .......................................................................................... 7
Clear philosophy .................................................................................................. 7
4: Use the information in the case study as well as additional research using the
internet and identify: ................................................................................................... 7
3a) Two strengths ................................................................................................... 7
3b) Two weaknesses............................................................................................... 8
3c) Two opportunities .............................................................................................. 8
3d) Two threats ....................................................................................................... 8
5: Critically evaluate the following four strategic goals of Bell Equipment to determine
whether they meet the requirements of well-formulated objectives. Once you have
evaluated them, make suggestions as to how these objectives could be improved. .. 9
Recommendations ................................................................................................ 10
References ............................................................................................................... 11
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