100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Public Relations: Strategies and Tactics, 12th edition by Dennis L. Wilcox CA$42.83   Add to cart
Quickly navigate to
Preview
  2.  
  3. Communications
  4.  
  5. Communications

Exam (elaborations)

Test Bank for Public Relations: Strategies and Tactics, 12th edition by Dennis L. Wilcox

 78 views  1 purchase
  • Course
  • Communications
  • Institution
  • Communications

Test Bank for Public Relations: Strategies and Tactics, 12th edition 12e by Dennis L. Wilcox, Bryan H. Reber. ISBN-13: 5511 Full Chapters test bank are included - Chap 1 to 18 Part 1: The Public Relations Profession Public Relations Today Careers in Public Relations The Growth of a Profess...

[Show more]

Preview 3 out of 494  pages

Document information

  • August 2, 2023
  • 494
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • public
  • relations
  • strategies
  • tactics
  • 12e
  • 12th
  • edition
  • dennis
  • wilcox
  • multiple choice
  • mcqs
  • question bank
  • quiz bank
  • assessment guide
  • tests
  • test bank
  • practice quizzes

Written for

  • Communications
  • Communications

Seller

avatar-seller
StepsSol

Reviews received

Content preview

TEST BANK
Wilcox: Public Relations: Strategies and Tactics, 12e

CHAPTER 1
Public Relations Today

MULTIPLE CHOICE QUESTIONS


Question Title M/C Question 1

Assessment
Multiple-choice
Type
Question Stem What is the purpose of public relations?


Answer Correct Feedback
Answer (x)
a. To help an organization X
succeed by strategically
managing its communications
and relationships with key
audience groups.
b. To propose new marketing Consider This: Public relations
strategies to an agency, draws on skills and objectives
company, or firm from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
Answer
relations field as it exists today.
Choices
c. To control access to Consider This: Public relations
information about a person or draws on skills and objectives
corporation from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.

d. To test potential markets for a Consider This: Public relations
firm in order to gauge draws on skills and objectives
acceptance of new products from many other specialties, but
or services being offered it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.

Learning
1.1: Describe the public relations field as it exists today
Objective
Topic/Concept What Is the Current State of Public Relations?
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)

Skill Level
(mark X where Understand Apply What Analyze It Evaluate It
applicable) the Concepts You Know

, X




Question Title M/C Question 2

Assessment
Multiple-choice
Type
Question Stem How did the COVID-19 pandemic affect the public relations industry?


Answer Correct Feedback
Answer (x)
a. Very little; public relations Consider This: The COVID-19
funding and company pandemic affected many people,
finances remained largely businesses, and services
intact. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
b. Revenues generated by Consider This: The COVID-19
public relations campaigns pandemic affected many people,
Answer steadily increased across the businesses, and services
Choices time frame of the pandemic. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
c. A greater number of workers Consider This: The COVID-19
sought employment in the pandemic affected many people,
public relations field. businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
d. Revenues were down, but the X
field remained optimistic that
growth opportunities were
available.
Learning
1.1.1: Outline the status of the global public relations industry
Objective
Topic/Concept PR Is Resilient
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)


Skill Level
Remember Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X




Question Title M/C Question 3

Assessment
Multiple-choice
Type
Question Stem Many of the growth opportunities in public relations can be found in:

, Answer Correct Feedback
Answer (x)
a. Australia. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
b. Finland. Consider This: This region of the
Answer world tends to have nations with
Choices rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
c. Asia-Pacific nations. X

d. North America. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
Learning
1.1.1 Outline the status of the global public relations industry
Objective
Topic/Concept PR Is Resilient
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)


Skill Level
Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X




Question Title M/C Question 4

Assessment
Multiple-choice
Type
Ingo wants to pursue public relations as a major in college, but he’s not sure he wants
Question Stem to do any graduate work in the field. Where should Ingo enroll if he wants to obtain an
undergraduate-only BA in public relations?


Answer Correct Feedback
Answer (x)
Answer a. The University of Texas at X
Choices Austin
b. Loyola Marymount University Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller StepsSol. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$42.83. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

77254 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$42.83  1x  sold
  • (0)
  Add to cart