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Exam (elaborations)

Test Bank for Essentials of Marketing Analytics, 1st Edition by Joseph Hair

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  • Course
  • MKT441
  • Institution
  • MKT441

Test Bank for Essentials of Marketing Analytics 1e 1st Edition by Joseph Hair, Dana E. Harrison and Haya Ajjan. Full Chapters test bank are included - Chap 1 to 12 (Complete Chapters) Chapter 1: Introduction to Marketing Analytics Chapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING...

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  • August 21, 2023
  • 237
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
  • MKT441
  • MKT441
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Chap 01 1e Hair



1. Award: 10.00 points




Which of the following businesses would most likely determine demand for its product/service
based on the season and the type of technology employed by users?


 a medical information website

 a food delivery mobile app

 a travel services website

 a matchmaking app



References

Multiple Choice Difficulty: 2 Learning objective: 1.1 Discuss marketing
Moderate analytics.



2. Award: 10.00 points




Identify a valid difference between descriptive analytics and predictive analytics.


 Descriptive analytics can identify patterns in data, whereas predictive analytics can
recognize objects from an image.

 Descriptive analytics mimics human-like intelligence, whereas predictive analytics
identifies the best optimal decision.

 Descriptive analytics predicts new needs and opportunities, whereas predictive analysis
reinforces existing beneficial practices.

 Descriptive analytics uses data to explain the past, whereas predictive analytics uses data
to explain the future.



References

Multiple Choice Difficulty: 2 Learning objective: 1.1 Discuss marketing
Moderate analytics.

, 3. Award: 10.00 points




Which of the following offers the ability to answer the question “What should happen?” in marketing
analytics?


 text recognition

 forecasting

 data query

 image recognition



References

Multiple Choice Difficulty: 1 Easy Learning objective: 1.1 Discuss marketing
analytics.



4. Award: 10.00 points




In the context of questions that help identify a business problem, which of the following questions
helps to determine the context of the problem?


 What is the current problem that needs solving?

 What divisions are impacted by this problem?

 What do you think continues to drive this problem?

 What are the ethical implications of the analysis?



References

Multiple Choice Difficulty: 2 Learning objective: 1.2 Discuss how to
Moderate identify the right business problem.

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