Class notes
Good information
- Course
- P5470
- Institution
- Niagara College ( )
Good report description
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Introduction:During the course of this marketing report, findings of intense research
regarding a YouTube channel based on the age group of 18-25 in Canada will
be discussed. The results of the research will portray what the best video
content for this audience is. Moreover, the purpose of this research is to
analyze and identify the best content and preferences for this audience which
is mainly class peers.
The thorough analysis of this data will result in a higher success rate for your
video views, subscribers, and overall channel growth.
Methodology:
To conduct this research, several surveyors has been sent out surveys to
complete. The surveys is made and conducted on google forms for the
convenience of both the respondent and the researcher. The survey is mainly
handed out to 15 classmates which consist of fairly the same age range. The
survey will consist of both short answer and multiple choice questions. There
will be a mix of preference questions, straightforward questions, and open-
ended questions. Respondents will be kept anonymous to ensure all answers
are confidential as well authentic.
Results/Discussions:
The surveys were sent out and results have been analyzed. The following key
points were determined from the data:
Demographics: Majority of participants were between the ages of. 18-25
indicating that the audience was mainly consisted of young adults. There were
fairly the same amount of female and male participants. From this we can
conclude the content should be catered to a young student audience.
Ideal choice of content: Participants preferred the video to be between 5-10
minutes in length.
Participants also preferred the content to be in video format as well.
Participants also preferred to watch videos daily. From this we can conclude
that videos should be the chosen method of content and should be uploaded
daily and be of a fairly short length.
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