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THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
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Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that conc...

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  • August 29, 2023
  • 413
  • 2022/2023
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  • complete test bank
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  • think marketing 3rd edition by keith j tuckwell

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, TEST BANK
Morgan Westcott
British Columbia Institute of Technology




THINK Marketing
Third Edition
Keith J. Tuckwell
St. Lawrence College

Marina Jaffey
Camosun College




ISBN: 978-0-13-483042-1

Copyright © 2019 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian
copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is
not permitted. The copyright holder grants permission to instructors who have adopted THINK Marketing, by Tuckwell
and Jaffey, to post this material online only if the use of the website is restricted by access codes to students in the
instructor’s class that is using the textbook and provided the reproduced material bears this copyright notice.

,Table of Contents
1 Contemporary Marketing 1

2 The External Marketing Environment 28

3 Strategic Marketing Plan 52

4 Marketing Intelligence 78

5 Consumer Buying Behaviour 108

6 Business-to-Business Marketing and Organizational Buying 132
Behaviour

7 Market Segmentation and Target Marketing 160

8 Product Strategy 183

9 Product Management 210

10 Services and Not-for-Profit Markets 238

11 Pricing Decisions: Objectives, Strategies and Tactics 262

12 Distribution and Supply Chain Management 291

13 Retailing 315

14 IMC: Media Advertising, Social and Mobile 338
Communications

15 IMC: Sales Promotion, Public Relations, Experiential 364
Marketing, and Personal Selling

16 Global Marketing 387




Copyright © 2019 Pearson Canada Inc., Toronto, Canada
ii

, THINK Marketing, 3e
Chapter 1: Contemporary Marketing


Chapter 1 Contemporary Marketing

1) The American Marketing Association’s updated definition of marketing is a process that
identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8

2) Organizations that concentrate on what they are capable of producing follow a marketing
orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3

3) An organization that focuses on selling more products to drive increased profits is practising
the marketing orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3

4) Making what you can market instead of marketing what you can make is a philosophy of the
marketing era.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3

5) Marketing is separate and distinct from the overall organizational philosophy of a company.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 2

6) A marketing orientation exists when all business revolves around the customer.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3

7) The concept of socially responsible marketing states that business should conduct itself in the
best interests of consumers.
Answer: TRUE
Diff: 1 Type: TF Page Ref: 8
Skill: Recall
LO: 2
Copyright © 2019 Pearson Canada Inc. 1-1

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