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MNG3702 Assignment 2 (Semester 2) - Due: 15 September 2023
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MNG3702 Assignment 2 (Semester 2) - Due: 15 September 2023
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MNG3702ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 15 September 2023
Read the Netflix case study to answer the questions that follow. All the questions are based on the Netflix
case study. Please ensure that you read the questions carefully before you commence answering. In
addition, please take the mark allocation of each question into consideration when answering this
assessment.
QUESTION 1
The Netflix case presents us with several examples of strategy formulation and implementation.
1.1 The first principle of strategy implementation is to translate the strategy of a business to operational
terms. One tool that can be used for this purpose is a strategic map. Draw a strategic map for Netflix
for 1998 when the company changed its pay-for-use model into a subscription model which offered a
subscription service through the internet. In your answer, you need to make use of the elements of the
Balanced Scorecard (BSC). (8 marks, of which 1 mark will be awarded for each element of the BSC and
1 mark for a relevant application of the elements of the Balanced Scorecard to the case in a strategic
map)
To draw a strategic map for Netflix in 1998, when it transitioned to a subscription model, we can use the
elements of the Balanced Scorecard (BSC):
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