Exam (elaborations)
ADV 318J Exam 4 (Wilcox) 2023 with 100% correct answers
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ad campaign correct answers-a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria correct answersCriteria: -meets overall advertising objectives -follows the positioning strategy -stop...
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