Exam (elaborations)

Test Bank for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Solomon

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Course
Consumer Behavior

Institution
Consumer Behavior

Test Bank for Consumer Behaviour Buying, Having, and Being 9ce Ninth Canadian Edition, 9E by Michael R. Solomon,Katherine White,Darren Dahl. Full Chapters test bank are included - Chapter 1 to 13 An Introduction to Consumer Behaviour Perception Learning and Memory Motivation and Affect The S...

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Uploaded on October 23, 2023
Number of pages 418
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having
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Consumer Behaviour, 9Ce (Solomon)
Chapter 1 An Introduction to Consumer Behaviour

1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
Answer: B
Type: MC
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

2) Manpreet, a supervisor of displays for The Bay, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
Answer: A
Type: MC
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) Jordan is the vice president of marketing for a local tour guide company. They are concerned
that their customers are not recommending their company to their friends. For Jordan, this
problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
Answer: D
Type: MC
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

1

,4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
Type: MC
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

5) Lin decides to take a break from studying and goes online to check things out. They connect
with one of the product discussion groups that they participate in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
Answer: C
Type: MC
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
Answer: B
Type: MC
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
Answer: FALSE
Type: TF
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

8) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

2

,9) List the three stages of the consumption process, indicating for each stage some of the issues
of concern to the consumer as well as to the marketer.
Answer: Pre-purchase stage:
Consumer concerns: How does the consumer decide if a product is needed? What are the best
sources for information to learn more about alternative choices?

Marketers' concerns: How are consumer attitudes formed or changed? What cues do consumers
use to infer which products are superior to others?

Purchase stage:
Consumer concerns: Is acquiring a product a stressful or pleasant experience? What does the
purchase say about the consumer?

Marketers' concerns: How do situational factors, such as time pressure or store displays, affect
the consumer's purchase decisions?

Post-purchase stage:
Consumer concerns: Does the product provide pleasure or perform its intended function? How is
the product eventually disposed of, and what are the environmental consequences of this action?

Marketers' concerns: What determines whether a consumer will be satisfied with a product and
buy it again? Does this person tell others about his/her experience with the product and affect
their purchase decisions?
Type: ES
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

10) What do we mean when we say that consumer behaviour is a process?
Answer: Consumer behaviour is more than just the purchase itself. The field of consumer
behaviour covers a lot of ground: It is the study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy
needs and desires.
Type: ES
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

11) Explain the view that marketing is more than just an exchange.
Answer: The exchange, in which two or more organizations or people give and receive
something of value, is an integral part of marketing. Although exchange is an important part of
consumer behaviour, the expanded view emphasizes the entire consumption process, which
includes the issues that influence the consumer before, during, and after a purchase.
Type: ES
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

3

, 12) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer behaviour.
Answer: D
Type: MC
Skill: Concept
Objective: L1-02 Marketers must understand the wants and needs of different consumer
segments.

13) A fast-food chain describes its core customer as a young person under 30 years of age,
attending school and working more than one job, heavily uses social media, and hangs out with
friends. This is an example of:
A) subculture.
B) marketing segmentation.
C) demographics.
D) a typical male Canadian consumer of burgers.
Answer: B
Type: MC
Skill: Application
Objective: L1-02 Marketers must understand the wants and needs of different consumer
segments.

14) In studying consumer behaviour, it is often useful to categorize people on the basis of some
similarity. Descriptions such as age, gender, income, or occupation are called:
A) demographics.
B) psychographics.
C) personal profiles.
D) physiology.
Answer: A
Type: MC
Skill: Concept
Objective: L1-02 Marketers must understand the wants and needs of different consumer
segments.

15) Which of the following is NOT an example of a demographic variable?
A) age
B) geography
C) lifestyle
D) ethnicity
Answer: C
Type: MC
Skill: Concept
Objective: L1-02 Marketers must understand the wants and needs of different consumer
segments.

4
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Test Bank for Consumer Behaviour Buying, Having, and Being, 9th Canadian Edition by Solomon

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