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Unit 2 Escape Rooms Developing a Marketing Campaign Activity 1 and 2 Example Distinction CA$22.19   Add to cart
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Unit 2 Escape Rooms Developing a Marketing Campaign Activity 1 and 2 Example Distinction

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  • Course
  • Unit 2 - Developing a Marketing Campaign
  • Institution
  • PEARSON (PEARSON)
  • Book
  • BTEC Nationals Business Student Book 1 Activebook

This document includes a Distinction graded example of the Unit 2 Developing a Marketing Campaign exam including Activity 1 and 2. Use this document to help you revise and structure the 2024 Unit 2 Exam!

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Document information

  • December 12, 2023
  • 22
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • btec business
  • unit 2
  • btec business level 3
  • exams
  • btec
  • distinction
  • 2024
  • developing a marketing campaign
  • unit 2 developing a marketing campaign

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  • BTEC
  • PEARSON (PEARSON)
  • Business 2016 NQF
  • Unit 2 - Developing a Marketing Campaign
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Activity 1


Introduction:


Cryptic Adventurers Escape Rooms run in the UK and offer escape room

experiences for the general public as well as people who are more well known. They

are a permanent business in a city center and are looking to expand their business.

Their escape rooms last 1 or 2 hours and they charge £30 per person; they also run

their escape rooms for between 4 and 6 people. They have hired me to help them to

achieve this by creating a marketing campaign which will result in the growth and

expansion of their business.




SMART Aims and Objectives:


Overall aim – expand the business


Aim – develop new products


Objective – develop 1 new mobile escape room by June 2020


I have chosen this objective because this will help the business to expand their

business by gaining more customers through a mobile business. Customers are able

to visit Cryptic Adventurers when it is in their town/city as this is cheaper than setting

up a permanent branch. It will help the business to gain customers that can’t get to

their only location of their permanent branch. I have chosen this time frame because

it will take a while to build a mobile escape room that is safe to use. I have made

sure that the objective is SMART so that the business and myself are able to achieve

them easily.




1

,Activity 1


Objective – create 2 new themes for the new mobile escape room by July 2020


I have chosen this objective because it is important that there are new themes within

the mobile escape room as it makes it more of an exclusive experience. It will

interest more customers and make it more appealing to a larger audience. I chose

this time frame as the themes will come in after the mobile escape rooms are made

and we will have to conduct research to know which themes people like. I have

made sure that the objective is SMART so that the business and myself are able to

achieve them easily.




Aim – increase and gain market share


Objective – create 2 offers for all university students by the end of January 2020


I have chosen this objective because the owners of the business are considering this

as an option to support the expansion of their business. In addition to this, it means

that university students are more likely to attend which increases the number of

customers that are coming to escape rooms. This means that the business can

make more profit. I chose the time frame of June 2020 as it will take a shorter

amount of time to create offers for students and doesn’t need a huge amount of

planning. I have made sure that the objective is SMART so that the business and

myself are able to achieve them easily.


Objective – create and hand out 200 leaflets to university students explaining the

offers by the end of January 2020




2

, Activity 1


I have chosen this objective because it is a good way to promote the business as

well as letting university students know the offers that are now available to them.

They will know that they can enter the escape room with some sort of discount

resulting in them being more likely to attend. I chose the time frame of January 2020

as it is relatively easy to create the leaflets and get them delivered. I have made sure

that the objective is SMART so that the business and myself are able to achieve

them easily.




Research Analysis


Competitors


Cryptic Adventurers has many different competitors around them including Houdini’s

Escape Rooms, Exciting Escape Room, Elusion Escape Rooms and Other World

Escape Rooms. There are around 350 competitors which operate 525 venues with

the 10 largest operators having around 25% of the market share. Houdini’s Escape

Rooms have four different locations across the country and offer themes such as

Titanic, Alcatraz and Jurassic Island; their escape rooms last for between 60 and 90

minutes and they charge between £22 and £30. On the other hand, Exciting Escape

Rooms also has four locations across the UK but has 4 different themes of Science

in Virtue, A Hidden Past, Breaking the Law and Spies in Space. Their rooms last for

between 60 and 75 minutes and they charge more for 2 people (£25 for 2 but £18 for

7) and also increase their prices at the weekend. Elusion Escape Room has 4

different themes of Pandora Heist, Seven Sins, Cursed Waters and From Beyond




3

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