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Edexcel BTEC Business Unit 2 - developing a marketing campaign key terms 2024/2025 already graded A+ CA$14.46   Add to cart
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Edexcel BTEC Business Unit 2 - developing a marketing campaign key terms 2024/2025 already graded A+
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Edexcel BTEC Business Unit 2 - developing a marketing campaign key terms 2024/2025 already graded A+

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  • January 3, 2024
  • 2
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • campaign 31489h
  • brand ansthe identification eg logo of a produ
  • market share ansthe percentage of a given market
  • culture ansbehaviours habits and values of grou
  • market research anssystematic ga

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Edexcel BTEC Business Unit 2 -
developing a marketing campaign key
terms

Brand - ANSThe identification, eg. Logo of a product or service which is instantly recognisable
without explanation.

BOGOF - ANSBuy one get one free.

Happy hour - ANSReduced price items at a predetermined time of day or week.

Carbon footprint - ANSThe amount of carbon dioxide and other gasses emitted through fuel
consumption.

Market share - ANSThe percentage of a given market that the business holds.

Brand personality - ANSHuman characteristics to which a customer can relate especially if
similar to there own.

Cash flow - ANSThe money that goes into and out of a business.

Strapline - ANSA caption or heading often providing a brief and snappy overview of a product,
service or news story.

Culture - ANSBehaviours, habits and values of groups or individuals.

Viral (advertising/marketing) - ANSUnsolicited and infectious marketing tactics using social
media to attract interest.

Disposable income - ANSThe amount of residual money available from non - essentials after
paying bills and creditors .

Market intelligence - ANSGathering data from different sources which is analysed and evaluated
to identify trends.

Market research - ANSSystematic gathering, recording and analysis of data about issues
relating to marketing products.

Consumer - ANSSomeone who purchases and uses a produce or service.

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