Exam (elaborations)
PES 360 Exam 1 Questions & Answers (rated A+)
- Course
- Institution
Publicity - ANSWER-communication that informs and affects consumers attitudes but is free. Adv: comes from 3rd party; seems more reliable Dis: company has no control over the content Advertising - ANSWER-a message that informs and persuaded consumers though paid media Value-in-kind - ANSWE...
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