Presentation

Strategic marketing

3 views 0 purchase

Course
Management

Institution
Management

Strategic marketing presentation is about internal analysis, strategic and tactical marketing, marketing function and strategic role, macro and micro environment, opportunities, threats and organizational response, mission statement, financial analysis, human capital analysis, marketing analysis, m...

[Show more]

Preview 3 out of 26 pages

View example

Uploaded on March 31, 2024
Number of pages 26
Written in 2020/2021
Type Presentation
Person Unknown

strategic
marketing
internal analysis
mission state
strategic and tactical marketing
marketing function and strategic role
macro and micro environment
opportunities threats and organizational response

CA$18.75

Added

Add to cart Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

11/18/2013

Module V
Strategic Marketing
Units 15-18

1

Module V
Strategic Marketing
Part A
Unit 15- Internal Analysis
Unit 17- Customer Analysis
Part B
Unit 16- Competitor Analysis
Unit 18- Competitor Strategies
2

1

, 11/18/2013

Unit 15 – Strategic Marketing
Internal Analysis

• The ultimate goal of marketing is to achieve
the highest possible level of customer
satisfaction
– Competition makes organisations improve
efficiency, reduce costs and improve customer
choice, which are all beneficial to business.
• Competitive strategies are, therefore,
essential for an organisation to manage its
competition.
3

Strategic Marketing
Internal Analysis
• Strategic Marketing - This is about decisions and
actions that have a major impact on an organisation
over the long term.
– It involves setting the strategic direction for the
organisation with a long term vision to guide investment in
marketing assets and competencies, which can be
leveraged within the business process towards providing
sustainable competitive advantage.
– Actual time horizons are broad.
– Firms involved in strategic marketing are concerned with
the development and implementation of marketing
strategies that are focused on future time frames.

4

2

, 11/18/2013

Strategic and Tactical Marketing
• Tactical marketing - This is the approach that
moves marketing from the strategic to the
operational level and involves designing and
implementing plans for the short term.
– Largely involves the implementation of the various
individual campaigns and programmes that are
required to meet the marketing objectives.
– Making use of the Marketing Mix elements

5

Marketing Function and Strategic Role
• Strategic Marketing implies that marketing
planning is carried out at a high level and is a
major influence on corporate planning itself.
• Whereas marketing often used to be regarded as
simply "an activity to help selling", it has now
been elevated to a position of greater
prominence
• Where there is high-level recognition there tends
to be much better planning with the add-on
effect of marketing itself becoming increasingly
sophisticated

6

3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller zeenoche. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$18.75. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

60281 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling