MKTG 3340 Quiz 3 Complete Test 2024.

MKTG 3340 Quiz 3 Complete Test 2024. Integrated Marketing Communications (IMC) Concept of designing marketing communications programs that deliver a consistent message to a target audience, using different types of media. Mobile Marketing Marketing media that is available in different places such as cell phones or on forms of transportation. Brainpower Read More Out-of-home Advertising Billboards and movable promotions that are displayed in a broad range of public spaces, including tray tables on airplanes, the insides of subways, trains, buses, and even in bathroom stalls. Promotional Mix The combination of one or more communication tools used to: inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product. Ex: advertising, promotions, PR, direct marketing