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Introduction to Digital Marketing correct answers exam section 1 Outbound Characteristics correct answers Push strategy Uses volume and repetition to spread word of existence Associated with traditional and digital marketing Inbound Characteristics correct answers Pull strategy Attracts le...

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  • April 21, 2024
  • 12
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • introduction to digital marketing

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  • DMI Q
  • DMI Q

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DMI Quiz Answers || with 100% Accurate Solutions
Introduction to Digital Marketing correct answers exam section 1
Outbound Characteristics correct answers Push strategy
Uses volume and repetition to spread word of existence
Associated with traditional and digital marketing
Inbound Characteristics correct answers Pull strategy
Attracts leads by providing helpful content
Closely aligned with digital marketing
Owned Media correct answers website, blog, social media account
Paid Media correct answers retargeting, display ads, social media ads
Earned Media correct answers Mentions, word of mouth promotion, reviews
Direct Marketing correct answers flyers, coupons, mailings and brochures
Broadcast Marketing correct answers program sponsorship, product placement, cinema advertisement
Referral Marketing correct answers fidelity cards, word of mouth, discounts for sponsorships
Traditional Marketing correct answers mass media, one to many, passive audience, outbound
Digital Marketing correct answers Individual, one to one, active audience, inbound
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy? correct answers Iterate
SEO correct answers Increases the visibility and search ability of online assets
PPC correct answers Drives interested audiences to a site
Social Media correct answers creates visiblity and interactivity with an audience
Content Marketing correct answers improves brand personality and likability
What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. correct answers Measurable
Specific
Demographics correct answers social, geographical and financial Behavioral correct answers Retail experience, product use and adoption
Psychographics correct answers Lifestyle, ideas and beliefs
Audience Research correct answers Behaviour analytics, marketing research company, social media platform, survey too,
Social Listening correct answers hashtags, hootsuite, tweetdeck, influencers
Behavior analytics correct answers Gathers data around online user activity
Market research correct answers Provides third-party analysis of specific topics
Surveys correct answers Collects specific or statistical data on products and services
Social listening correct answers Identifies audience interests
Learn what values are most important to a cultural group correct answers Follow the consumer journey through all dedicated platforms and sites
Understand how a brand in a case study performed in cross-cultural campaigns correct answers Acquiring audience research
Understand how a specific community interacts correct answers Monitoring social media conversations
You are researching your competitor's target market to find out how active their community is and what their audience is saying about their brand.
What tool or source of information is best suited to provide this competitive insight? correct answers social media
You are conducting research on your product and the factors that affect its performance.
What type of industry trend tools can provide you with access to trending topics online? correct answers eMarketer reports
Tweetdeck
Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage in the Buyer's Journey where they know about your brand, but they are evaluating all of their options.
What stage is your prospect at? correct answers Consideration
Using the full circle of marketing tactics is called a 360 or integrated marketing strategy.What are the main benefits of a 360 marketing campaign? correct answers Covers the entire buying cycle
Optimises scale and relevance

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