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UGBA 10 Marketing Exam Questions Correctly Answered 2024.
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UGBA 10 Marketing Exam Questions Correctly Answered 2024. Old Spice - correct answer Example of how an ad became part of a cultural conversation. Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to...

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  • April 23, 2024
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  • 2023/2024
  • Exam (elaborations)
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  • ugba 10 marketing
  • ugba 10 marketing exam questions correctly answere

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UGBA 10: Marketing

Old Spice - correct answer Example of how an ad became part of a cultural conversation.



Marketing definition - correct answer Marketing is the process of creating value for customers and
building strong customer relationships in order to capture value ($$) from customers in return



Touchpoints - correct answer places where the consumer interacts with the company. examples:
reputation, advertising, price, reviews, post purchase services, website, etc.



Nike's touchpoint - correct answer Nike's running app provides a touchpoint with the company because
consumers interact on another level



Starbuck touchpoint - correct answer "My Starbucks Barista" a way to order through a siri-like app,
creates new ways to deliver value to consumers leveraging new technologies



Amazon touchpoint - correct answer Amazon at Kohl's: Having Amazon merchandise helps draw new
customers to Kohl's stores, and being located inside Kohl's makes it easier for current Amazon customers
to bring back unwanted items.



Knowing the Customer: - correct answer Wants & needs, attitudes and hopes, expectations, perceptions
of alternatives, behaviours and preferences



What is a market? - correct answer a group of end users with an need and the desire and the means to
fill it



Value Proposition - correct answer Answers three questions:

1. Who are we?

2. What do we do?

3. Why does it matter?

, Customer segmentation - correct answer Grouping customers so that marketers can use the same
messages and media across large numbers of them without sacrificing relevance OR efficiency



Demographic segmentation - correct answer segmenting by age, gender, income, zipcode



Need segmentation - correct answer segmenting by pain points, challenges



psychographic or attitudinal segmentation - correct answer segmenting by personality traits, lifestyle,
interests



behavioral segmentation - correct answer segmenting by purchase frequency, repeating purchase habits,
channel preferences, average spend/order



Example: Segmenting the Avengers - correct answer Demographic: offering therapy for all superheroes

Pyschographic: therapy for superheroes for feel they dont fit in



Sources of Customer Insights - correct answer Internal sources: employees, customer service, sales data

External sources: customer advisory boards, third party research, market research, social media



Example: Dove (used focus group for customer insight) - correct answer Focus group: tapped into how
women thought and felt about themselves.

2004 Campaign for Real Beauty --> Provocative by featuring REAL women who were outside the
stereotypical norms of beauty

Example of Societal Marketing Concept

2006- youtube



Strategy Drives Marketing Investment - correct answer strategy --> insights --> investment



Conversion - correct answer Marketing aims to move potential customers from each stage of the
decision process to the next

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