Exam (elaborations)
BUAD 332 Exam 2-Mark Moon 89 Questions with 100% Correct Answers | Verified | Latest Update
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Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous cust...
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