CAA Final Exam Questions and Answers with Complete Solution.

CAA Final Exam Questions and Answers with Complete Solution. Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately descnbed as.......... A. intersctive B. engaging C. niche D. addressable E converging - ANSWER A Which of the following most accurately identifies the strength of newspapers and magazines? A. delivering personalized B. creating two-way communication C. delivering information in depth D. tailoring programs to audience tastes E. bringing entertainment into the home - ANSWER C Which of the following is one of the basic functions of advertising? A. entertainment B. public relations C. competition D. identification E. two-way com munication - ANSWER D Which pricing strategy is used to communicate a dramatic or temporary price reduction? CAA Final Exam Questions and Answers with Complete Solution A. parity pricing B. customary pricing C. value pricing D. copy pricing E. promotional pricing - ANSWER E a practice that is sometimes referred to as trade promotions are directed at distribution channel members. A. value-added marketing B. partner relations hip management C. customer relationship management D. payout planning E. channel marketing - ANSWER e Which of the following is FALSE regarding online communication? A. The presents at least as many challenges to public relations professionals as it does opportunities B. The Internet makes it possible to present the company's image and story without going through the editing of a gatekeeper. c. Corporate websites have become an important part of corporate communication. D. Gossip and rumors can spread around the world within hours. E. The Internet does not allow managed communication directly between organizations and audiences without the gatekeeping function of other mass media. - ANSWER E Which of the following does NOT add value to a product? A. All of the above add value to a product. B. advertising C. useful features D. branding E. convenience - ANSWER b the most basic level of evaluation of the effectiveness of a sales promotion, managers require proof of.... A. sales rates B. brand recognition C. promotion execution D. trial rates E. brand recall - ANSWER C Which of the following most accurately describes an objective of advertising? A. encourage an immediate action B. add tangible value to the product or service C. create a brand image over time D. emphasize price over value E. contribute to short-term profitability - ANSWER C Marwin is a senior account planner and is in charge of tracking studies. At which stage of a campaign tracking study performed? A. after an ad or campaign has run ad or campaign B. before an sun C. during and after a campaign runs D. while an ad or campaign runs E. before and after a campaign run - ANSWER C.